holiday parks & resorts
Pitching the Value
A landmark report reveals the economic impact of UK-wide holiday parks and campsites to the nation’s economy for the first time.
THE UK holiday park and campsite sector makes a substantial contribution to the tourism economy, generating £9.3bn in visitor expenditure, equating to £5.3bn Gross Value Added (GVA) to the UK economy, according to a major new report. The independent Pitching the Value
report is the first-time holiday parks and campsites across the UK have been analysed to show the value of the sector to the nation’s economy. The report was conducted by Frontline
Consultants on behalf of the UK Caravan and Camping Alliance (UKCCA), an umbrella group comprising The National Caravan Council, The Camping and Caravanning Club, the Caravan and Motorhome Club, and the British Holiday & Home Parks Association. Focussing on the economic impact of the
sector together with the health and wellbeing benefits of such holidays, the report found that the sector’s GVA accounts for eight per cent of the tourism sector’s overall GVA of £64.7bn. it also supports 171,448 full-time employees.
sector analysis As part of the research, Frontline conducted interviews with senior stakeholders across the industry and
facilitated a workshop with members of the UKCCA to gather views on the drivers of change and to assess the strengths, weaknesses, opportunities and threats (SWOT) faced by the sector. These are summarised below: Strengths • resilience and adaptability • attractive natural environment across the UK – great outdoors, freedom
• multi-generational, family-oriented nature of the offering
• quality and variation of offering – on-site and off-site facilities
• welcoming and trusted – loyal customer base, family and pet friendly
• good value for money Weaknesses • demographics – public perception, ageing tourism cohort
• towing ability – electric vehicles and driver licence restrictions
• digital connectivity variation • variation in quality of accommodation • difficulties in accessing finance/ lack of investment
• planning issues – reducing ability to expand to align to growth in visitor numbers
Opportunities • innovation – electric cars, co-operative branding, short breaks, experience holidays
• wellbeing tourism • attracting younger generation through product offering e.g. glamping
• working collaboratively with local communities
Threats • Brexit and uncertainty around this • tourers – lack of product development • connectivity and lack of broadband infrastructure
leisuredab.co.uk 15
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43
