project profile
food and drink options and three pub-style bars inspired by the club’s former home, White Hart Lane, and the local area. In addition, the general concourse also features a series of pop up spaces, including a club merchandise shop. A new fan zone is located underneath the
South Stand within a five-storey atrium flooded with natural light. Inspired by London’s vibrant street food market scene, the Market Place offers a diverse range of food and drink outlets, a microbrewery operated by local brewer Beavertown and Europe’s longest bar. The 65m Goal Line Bar mirrors the full length of the goal line on the pitch behind. There is also a multi- purpose events space. Populous’ designs for the premium
facilities focus on unlocking the latent potential in typically underutilised spaces within a stadium, creating unique experiences for fans as well as driving innovative new revenue opportunities for the club. The range of private suites, lounges, bars and dining areas — designed
for a wide variety of price points and preferences — can accommodate 8,000 guests on event days. They include fine dining experiences; a
glass-walled private members club allowing fans a “behind-the-scenes view” of the players making their way to and from the pitch; and the Sky Lounge, where guests can enjoy views across London from the highest point available in the stadium. The stands are angled at 35 degrees —
the steepest angle that UK guidelines recommend — to create a tighter,
atmospheric stadium bowl which focusses towards the southern ‘home end’. The 17,500-seat single-tier ‘home end’ stand is the largest of its kind in the country and will enhance the atmosphere during matches by creating a ‘wall of sound’ and a feeling of unity among home supporters. Specially designed reflective panels on the underside of the roof minimise the loss of crowd noise from the stadium bowl. The areas at the front of the stand, as
well as the away support’s section, have been future-proofed for safe standing, with a first-of-its-kind design that gives equal precedence to safety and comfort. The rows of seating are separated by
an ergonomically profiled bar set at 900mm for clear sight lines.
Tottenham Experience Situated in the south-west corner of the stadium site, The Tottenham Experience contains the largest retail space of any club in Europe, an interactive museum, the Tottenham Hotspur Archive and a café, as well as being the starting point for stadium tours and other visitor activities.
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leisuredab.co.uk
Image: THFC
Image: Hufton+Crow
Image: THFC
Image: THFC
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