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READING LIST ALCHEMY, BY RORY SUTHERLAND
Rory Sutherland is one of adland’s most influential figures, having worked his way up from junior copywriter to vice- chairman at Ogilvy UK. In Alchemy he argues that decision-making requires less maths and more magic. He bemoans a
world where analytics and algorithms have supplanted creativity,
citing a dizzying array of successful left-field ventures. One notable case study describes how his colleagues in Colombia recruited the Church to persuade the nation’s large Catholic population to start eating lionfish – an invasive species that’s “poisonous on the outside but
delicious on the inside” – in order to prevent
an ecological disaster in the Caribbean. You may not agree with all of Sutherland’s ideas. Indeed, he admits: “Some of what I say will probably later be shown to be BS.” But his pithy anecdotes make for a consistently entertaining read – and may convince you that just because data is big these days, it’s not necessarily clever.
Alchemy: The surprising power of ideas that don’t make sense is out now, published by WH Allen & Co
5. Denon Lectern Active Few props can beat a lectern for making you feel like a great orator. Wireless, highly portable and equipped with a built-in sound system (we’re talking a 200W peak amplifier and four 12cm woofers here), gooseneck microphone and USB-powered lamp-port, this makes the ideal pulpit for a digital-age preacher.
denonpro.com
COMPETITION Win
10. Sennheiser SpeechLine Digital Wireless Use this cable-free microphone system to roam the room during a post-speech Q&A without fear of tripping over a lead. The mic can be monitored remotely using Sennheiser’s Control Cockpit software.
en-uk.sennheiser.com
A two-night stay, including dinner and a cookery class, at The Grand, York
The Grand is a five-star retreat in the heart of the city of York. Its original purpose was to demonstrate the wealth of the North Eastern Railway, one of the most successful businesses of the Edwardian era. The lucky winner and their guest will experience the opulence and charm of this beautifully restored hotel with a two-night stay, including breakfast. The prize also features dinner with wine, plus an interactive class at newly opened state-of-the-art facility The Cookery School at The Grand, York, courtesy of head chef tutor Andrew Dixon. To enter, send your name, address and IoD membership number to
directormagazine@seven.co.uk. Closing date: 15 June 2019. Travel is not included. Terms and conditions apply: visit
director.co.uk
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