The Promo Column
Just when you think you’ve seen everything, a product comes along and makes you go, what the flipping heck! Promotional products commentator, Stuart Derrick, is encouraging you think outside the box.
based in Taipei and Hong Kong. It was tasked with raising the awareness and popularity of the cookie with Chinese teenagers. For some reason Chinese youth arenʼt wild about Oreos (what?), but they do love music. The agency put two and two together, and got twelvty, in the shape of Oreo Vinyl, tiny cookies embossed with miniature grooves that play music just like a vinyl record. It gets stranger. The cookies are housed inside a cardboard pack, with each cookie playing the Oreo Anthem in a different musical style. The project actively involved teens by getting participants at the Strawberry Music Festival, a popular youth event held in Shanghai, to compose each of the different songs.
his month, take a bow Oreo, or rather Dimension Plus, a new media creative arts team
Think differently this November T
Stojo
Stojo is a green alternative to the 500 billion disposable cups that we throw away each year. It is a lightweight, reusable cup with easy-clean properties. It is a full-sized coffee cup complete with a sip through top. Its collapsible design allows you to enjoy hot or cold drinks, anywhere, at any time, and after youʼve used it, it collapses to be easily stored in your pocket or bag, ready for the next time.
The leak-proof cup that is crafted from food grade, recyclable materials, and Stojo is also free from BPA and is completely microwave safe. Available in multiple colours, all Stojoʼs come with a heat sleeve that can be branded with your logo, with a single screen print or a full colour digital print.
The Oero Vinyl Record Player The cookies are played on an Oreo
Vinyl Record Player contained in each pack, and this unique idea recently earned the team the Visual Communication Design Award at this yearʼs Golden Pin Design Awards in Taiwan. Next time somebody mentions innovation, tell them about this bonkers piece of creativity.
Creativity
As I always say though, creativity comes in many forms whether it be the barking at the moon style of the Oreo campaign, or something that solves an unmet need. The latter approach is exemplified by a great new product from Branded Bobble, a company that specialises in funky reusable water filtering bottles. Realising that man cannot live by H2O alone, it is marketing a fabulous new collapsible hot drinks cup. Weʼre all familiar with the on-the-go drinks cups that allow you to enjoy a hot beverage on your morning commute, but what do you do with it afterwards apart from lugging it around all day.
| 44 | November 2017
Another plus point is that the cup saves thousands of disposable versions being used in its lifetime, something that is also true of sports bottles. A new report by Technavio has found that the global sports bottle market is poised to grow at a compound annual growth rate of 6.15% between now and 2021. The study, Global Sports Bottle Market 2017-2021, forecast growth in the Americas; the Asia- Pacific region (APAC); and Europe, the Middle East and Africa (EMEA).
Environmental
It is a message that is not lost on suppliers in the UK. Squeezyball notes that there is growing pressure on retailers to charge extra on disposable bottles. Indeed, Environment Secretary, Michael Gove is soliciting evidence on how drinks container litter can be reduced, including the possibility of a bottle tax of some sort.
Some environmentally concerned outlets such as zoos and health food shops are already starting to ban their sale. Squeezyball offers a brandable bottle called the H2WOW to the corporate merchandise market. It is fully compliant and linked to water charity Just a Drop, so that every sale benefits the charity which helps bring safe and clean water to countries where it cannot be taken for granted.
Speaking of helpful ideas, Promo Trade has launched its card-sized Multi Tool, a credit card sized device which can fit in any pocket, bag or even wallet. It has 18 different functions ranging from different sized screwdrivers, to a bottle opener, and even a phone stand. An extremely practical giveaway, the Multi Tool has ample space for your message or brand and comes in its own personal pouch which can also be branded with up to a five-colour print.
Guardian’s VR experiences H2WOW from Squeezyball
One thing it canʼt do it provide you with a virtual reality experience, but never fear as that has been taken care of by the Guardian. In early October, the newspaper gave away 97,000 Google Cardboard VR headsets to launch its new VR app, making the Guardianʼs VR experiences, such as the award-winning First Impressions and Sea Prayer films. The giveaway marks a year since the Guardian created its dedicated VR team. Comprising expertise across editorial, digital, design and commercial teams, the Guardian has produced a series of VR experiences. To coincide with the launch of the new app, the Guardian released its new VR project The Party – a virtual experience of autism. Based on an original concept by author Lucy Hawking, The Party puts viewers in the shoes of Layla, a 15-year old autistic girl at her motherʼs surprise birthday party. Through the dramatised piece, viewers experience Laylaʼs attempts to deal with a stressful situation using the coping mechanisms she has devised to manage her anxiety. It's certainly a bit different from a covermounted CD.
www.printwearandpromotion.co.uk
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