Industry News
ALLROUND range
Snickers brings 37.5 Technology to market
S
nickers is leading the way in the wearable technology industry with the trial of its Tracker-1 device and the patented KneeGuard system. As well as the Tracker-1 device and KneeGuard system, Snickers also continues to bring the most advanced workwear with 37.5 Technology to the UK market. The name 37.5 comes from the ideal relative humidity of the microclimate close to the skin – and the average personʼs ideal core body temperature. Itʼs a technology that cools when it's warm, but warms when it's cold. 37.5ʼs developers discovered that embedding activated carbon in fabrics speeds up the conversion of liquid to vapour, cooling you down when it is hot and warming you up when it is cold. Unlike conventional moisture-
The winners of PSIʼs 2017 Sustainability Awards announced
A
t the third edition of the PSI Sustainability Awards on September
8, 15 winners were recognised for the most ecologically, economically and socially sustainable products, campaigns or companies in the promotional products industry.
PSI managing director, Michael Freter, said: “It is incredible to see how meticulously participants have documented all facets of sustainability this year. This shows how seriously our industry takes this subject now. For three years we have seen time and again: the promotional products industry by and large already thinks and acts very sustainably. By presenting the awards we are honouring the often very comprehensive efforts undertaken to look after our
environment and fellow human beings.”
The winners are listed below. ● Economic Excellence BIC Graphic Europe
● Social Excellence Halfar System
● Social Initiative Brand Addition
● Environmental Excellence Schwan Stabilo Promotion Products
● Environment Initiative Halfar System
● Sustainable Product Fare Schirmwerk Product: AOC mini pocket umbrella ÖkoBrella
● Sustainable Product – Product Set
● Sustainable Campaign EMSA
BIC Graphic Europe Product Set: BIC Evolution Ecolutions Colouring Set with Six Crayons
● Sustainable Product – Product Line Schwan-STABILO Promotion Products Product Line: STABILO GREENLine
● Sustainable Product – Writing Instruments uma Schreibgeräte Product: recycled PET PEN
● Sustainable Product – Paper
● Sustainable Product – Textiles
Zettler Kalender Product: Agrar Calendar Series
● Sustainable Company Schneider Schreibgeräte
Samoa Regenponchos Product: Bio-Regenponcho
● Special Award: Infuencer of the Year PF Concept
● Special Award: Start Up Just so Clothing
L
aura Maybaum has been promoted to director, product marketing for
Nazdar Ink Technologies. In her 15 years with the company, Ms Maybaum has been integral in managing Nazdar product life cycles and meeting company marketing, financial and corporate growth objectives.
The award winners
www.printwearandpromotion.co.uk
James MacDonald, vice president of sales and marketing, said: “Laura has demonstrated that she has the key skills, knowledge and passion required to successfully manage the complete product portfolio for Nazdar Ink Technologies.”
November 2017 | 17 |
management fabrics, 37.5 Technology is all about preventing sweating in the first place. Snickers Workwear did both lab tests and live user tests on 37.5 before including the technology in its product range. David Clark, MD of Snickers, said: “This ground-breaking state-of-the-art technology fits nicely into our strategy of offering the best workwear on the market, aimed at improving the userʼs efficiency, comfort and productivity. It has unique features, and it feels great to be the first workwear manufacturer to launch it in the UK.”
Interweaving 37.5 Technology fabric into its latest LITEWork and ALLROUND garments means that the wearer can wear clothes that excel at ventilation and moisture transportation to keep you working comfortably wherever you are on site.
Promotion for Nazdarʼs Laura
Maybaum Laura Maybaum
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