The Promo Column Hope springs eternal in merch
As spring has well and truly sprung, it’s the time for renewal and demonstrations of love. Those qualities can seem in short supply these days, although not in this column. Promotional products commentator, Stuart Derrick, reports.
good idea – and a good product – just keeps giving is BrewDogʼs take on the humble sticker. With last yearʼs World Cup still providing a lingering feelgood factor, and incomplete Panini annuals in abundance, the craft brewer has come up with a sticker book that celebrates its beers.
F
irst off, Iʼd like to nod to a few campaigns that Iʼve ʻlovedʼ recently. First up, proof that a
“What you got? And have you got these in XXL?”
Someone will be selling a lot of these garments this year.
materials, the range incorporates the latest technology, such as wireless charging and RFID protection.
New additions include the Milano Folder, a high-end conference folder with a built- in power bank and integrated phone stand, and the exclusive business card holder, an executive accessory with a fashion-led design. Snap Products offers a range of branding options, including digital printing, debossing and laser engraving, and a lead time of just five working days.
BrewDog’s sticker book
The BrewDog Interstate Sticker Club has an album with 100 stickers to collect, including shinies. As well as the sheer joy of collecting, the first two obsessives who complete their annuals will win a trip on the maiden flight of BrewDog Airlines, a charter flight to the companyʼs US brewery in Columbus Ohio. The flight has been laid on to ferry BrewDog shareholders to the US to take a look at its operations there, as well as drinking a lot of ale.
Stickers and books can be bought online or at UK BrewDog bars and cost at £2 for the book and £1 for a pack of five stickers. Drinking with a purpose – now thereʼs a thing.
Cease to amaze
It never ceases to amaze me how we get blindsided by products that suddenly become the vogue. Last yearʼs fidget spinner had been kicking around for decades before sales went through the roof. Who would have thought that baseball caps would have been so high profile for Donald Trumpʼs election in 2016? This year, the unlikely star of merchandise looks set to be hi-vis vests. Did anyone see that coming? Taking a cue from our protest-savvy French neighbours, the gilet jaune has become the uniform of choice for angry and frustrated sorts the country over. Brandable, low cost and high impact, itʼs todayʼs equivalent of Marlon Brandoʼs BRMC motorbike jacket.
“What are you rebelling against?” | 58 | February 2019
One of Great Ormond Street Hospital Children’s Charity T shirts
Another organisation thatʼs making good use of clothing is Great Ormond Street Hospital Childrenʼs Charity, which joined forces with a group of leading illustrators and designers to create a limited collection of bespoke Eighties inspired T shirts and prints. The era is celebrated as itʼs when GOSH started its first major fundraising, the Wishing Well Appeal. Artists including Studio Anark, Anthony Burrill, Hattie Stewart and Risotto Studio have contributed. All the money raised goes towards helping the hundreds of children who arrive at the hospital every day.
Merchandise specialist Snap Products is also going designer with its latest range of luxury desktop accessories, travel products and gift sets. The company is the official licence holder in the UK and Ireland of the Pierre Cardin brand and has designed and developed its own Pierre Cardin-branded range. As well as utilising precision manufacturing and specially selected
Complete your desktop Of course, no desk top is complete without some great pens. Goldstar has added star quality to its gift sets with the introduction of the pop-tastic Stardust, Franklin, Crosby, Three Amigos and Queen sets. The five innovative gift sets feature some of Goldstarʼs most popular pens, wrapping them up in stylish presentation boxes, and even elegant metal tubular presenters.
The variety of options for branding on both pens and even on presentation boxes is vast. There are wide printing areas on the boxes and on accessories such as the foam lined metal tube presenters, which are available in a variety of colours. Most of these contemporary pens and gift boxes can be inkjet printed for an explosion of colour, or laser mirror engraved for a finer finish.
Goldstar’s Picasso pen
New additions to Snap Products’ Pierre Cardin’s range
Oscar Wilde may have said that while we are all in the gutter, some of us were looking at the stars. But Iʼll bet he wasnʼt wearing a pair of branded shoelaces. Preseli have a great range of fat laces, that are perfect for making your trainers the point of focus. The laces are a stonking 1cm wide and can be printed on both sides to have a branding message that runs and runs (to 1200mm actually). With the success of initiatives such as Stonewallʼs Rainbow Laces to support LGBT people in sport, itʼs clearly time to put your best foot forward.
www.printwearandpromotion.co.uk
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