Focus on E-Commerce Solutions DIGITISINGMART
Six key components of digital marketing B
usinesses have always used different advertising channels to get their messages across to customers such as newspapers, radio and television; however, these media channels provide little to no control over who sees their adverts and little to no way of tracking return on investment. Now with the dawn of digital marketing, businesses can now zero in on customers by promoting their products and services across search engines, social media, and other websites that are relevant to their target customers. Most importantly, with the built-in tracking and retargeting capabilities of digital marketing and advertising, businesses are also able to measure their results more concretely.
Another important factor is local targeting. Yes, you can sell right across the globe using the worldwide web; however, most people still buy local and still prefer to make purchases in their own languages. Moreover, if youʼve got a shopfront where youʼd like people to visit you, local digital marketing within your geographic location becomes even more important. Additionally it is always advisable to concentrate your marketing efforts locally or in a specific location where your brand gain gains market share, visibility and recognition more easily – in this case less means more.
The world of tech is ever changing and there are many important aspects that are vital to taking full advantage of digital marketing and digital advertising to increase online sales; however, here are six key components which the team at
ETRADER Earn more online A
re you fed up of having a website that does not function properly? Or does not generate enough income for your business? An eTrader website could be the answer. eTrader Websites continues to provide its growing customer base of garment
decorators and promotional products distributors across the UK and Ireland practical, easy to use websites that help grow your business. With an
emphasis on practicality and simplicity, an eTrader Website focuses on mirroring how your
complicated tools, integrations or functions that will never get used, only sales, marketing tools and SEO tools that ensure your business gets seen online. An eTrader website provides practical tools that actually generate income and add value to your business.
DigitisingMart believe are of utmost importance: 1) Your website. 2) Directory listings.
3) Search engine optimisation. 4) Social media. 5) Content. 6) Targeted advertising.
www.digitisingmart.co.uk COTTONRIDGE
New API streamlines ordering
Streamline your orders with Cottonridge C An example of an eTrader website
business works in-store online. The sites take away the fuss, stress and complications of selling online with a simple to use four step shopping process for customers and an easy to use owner dashboard.
The dashboard provides owners flexibility to manage their businesses website. eTrader stays clear of
| 66 | February 2018
What makes eTrader different? It doesnʼt just stop once the site is set-up. The UK-based team provides extensive customer support and training ensuring that all customers have all the tools and skills required to succeed online.
www.etraderwebsites.co.uk
ottonridge now offers live data integration via API for customer websites, giving end-user customers immediate access to
stock figures, and offering trade customers a more streamlined ordering experience. This new feature will allow Cottonridge customers to show live stock figures for all products within their own site, receive comprehensive product data files which include their individual pricing, and even place orders with Cottonridge directly from their own website.
Cottonridgeʼs API integration has already been rolled out to interested customers in the UK and overseas, who have reported a marked increase in sales due to the clarity and efficiency of the new system.
www.cottonridge.co.uk www.printwearandpromotion.co.uk
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