The Dye Sub Column
for this application. These flags can be personalised or customised to-order, adapted for seasonal or holiday-focused purposes, celebrations… the possibilities are endless.
Bags
There are more sublimatable bag substrates on the market than ever, and this is in direct response to demand. Non- woven totes are an inexpensive option for corporate customers and take to sublimation with beautiful colour. Heavier polyester or even poly-coated canvas tote bags are more expensive, but show more quality and often favourites among businesses.
Sublimated beanie
other, more personal flag applications. So long as people want to celebrate their favourite teams, countries, families and the like, these kinds of flags will continue to be in style. We are also seeing an upswing in demand for larger flags, as sublimators are finding that taking the step toward larger format printing is more affordable than expected and the creative possibilities are even greater. Todayʼs 25in sublimation printer is not only small enough to be operated in a home workshop environment, it can accommodate eight colours of ink, which makes offering specialty products both possible and profitable.
Flags are being used as signage and promotional decoration for bricks-and- mortar businesses, as they are easily branded with logos and corporate colours (thanks to expanded gamut ink
Gym bag
sets for eight-colour printers). These are used primarily for indoor and soft signage applications, and business owners are finding the colours attract attention, deliver the message and are very cost efficient in comparison to other types of signage. Decorative flags for home décor are also rising in popularity. These can run anywhere from licensed sports team and country or religious flags, to interesting patterns that match existing décor, reproduced artwork, family names and more. Fluorescent colours practically leap off the fabric and grab attention, making them perfect
Thin cinch sack backpacks are a great seller among school, sports and youth groups. These can be decorated with screen print and vinyl transfers, but as a sublimator, you can offer full-colour and photo printing, thereby increasing the value to your customer. You have both retail and wholesale options for these
Fluorescent
products. Sports teams, camps, clubs, gyms and other group-focused organisations like these bags as promotional products. Some even look to sell them their members and may come to you for wholesale deals.
There are also a lot of bags available that combine fashion with utility. These include purses and shoulder bags, backpacks, laptop bags, messenger bags, reporter bags, metro bags diaper bags and more. Each generally has a panel that can be imprinted with pictures, graphics, logos, brand colours, etc. These can become promotional products, corporate gifts, teacher gifts, personalised school and/or team gear, baby gifts or essentials…the more creative you get, the more potential you have to sell. With 2018 freshly minted, now is a great time to think about your markets and plan out some solid sublimation strategy for the year. These trends are a good place to start, and can help you start thinking in new, more creative ways when it comes to growing your business.
| 28 | February 2018
www.printwearandpromotion.co.uk
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