Industry News
EverythingBranded USA invests in state-of-the-art offices in Leicester
E
verythingBranded USA has boosted its expansion plans with an investment in state-of- the-art offices in Leicester. Charles Alexander Distribution has invested in the 14,000sq ft office space to help with the continued growth its American brand has seen since it was formed in 2016. The office letting sees the brand expanding over two floors at Leicesterʼs Peat House. The office will be the central base for EverythingBranded USA and will aid plans for further expansion into the international promotional product market, including satellite offices on the American east coast and the west coast in 2018. Paul Rowlett, CEO and founder of Charles Alexander Distribution, said: “It has been a long held ambition to create something like this office and Iʼm
Peat House in Leicester will be Everything Branded USA’s new home
delighted that itʼs finally underway after over 12 months planning. Itʼs a great achievement for the team and the business to move into an office space like this after just over a year of operating. “I really believe in creating both a relaxed and professional workplace. The
modern fitout weʼve given the space will continue the company ethos of positivity and letting creativity flow. “The additional space the office offers has really future-proofed our business, with a fantastic space to grow into. It will be exciting to see where 2018 takes EverythingBranded USA with the new home as a base to build from.” Renovations to the site are underway and the group is looking forward to settling into their new home later this month, ready for an open day on February 9. The office will feature a dedicated training room, a modern break-out area with all the toys, and an innovative jungle-inspired tunnel heading through to the fully-functional kitchen diner area. When complete the offices will be able to seat over 140 members of staff.
TheMagicTouch shares its Christmas best-sellers T
heMagicTouch has reported that personalisation is indeed alive and kicking.
The Dunstable-based company has recorded record sales across the board of all traditional transfer product applications, but was astounded to see the success of a selection of new applications. Earlier in 2017 the company perfected the image transfer process onto a new range of products that create great new non-textile personalisation opportunities. Using the award-winning RST9.1 transfer paper full colour personalised designs and images were applied to a range of wooden stools, chairs and tables creating fantastic finishes to what is normally bland and uninteresting. The same RST transfer
paper is suitable for the decoration of a vast range of non-textile products with rough surfaces including untreated wood, slate, cork, ceramics, plastics, MDF and lots more. However, the new personalised hip flask has surpassed all expectations. Printed using the latest in white-toner technology the personalised flasks have mass appeal and are confirmed perfect for both gift and corporate markets, especially when the minimum order is one and customers could request a printed sample for evaluation. Jim Nicol managing director, said: “TheMagicTouch process offers nine different transfer papers each with their own unique markets, products such as personalised notebooks, diaries, cushions
Personalised hip flask
and mugs offer the perfect gift solution for many B2B markets.”
The company looks forward to introducing more innovation and creative ideas in this year.
BPMA announces new industry standard A
t the BPMA Christmas Lunch on December 15, a new industry standard was announced.
BPMA chairman Graeme Smith used his address to talk about the new industry standard. Following a number of high profile liquidations, a number of conversations have taken place to help avoid situations reoccurring Mr Smith said. The new industry standard will be formalised imminantly.
Mr Smith went on to highlight the investment being made by the Association in research including being part of a pan European project, supplier mystery shopper and more end user activity. It was also announced that the BPMA programme is making a return. The BPMA
www.printwearandpromotion.co.uk Graeme Smith addressing the attendees
Education day was held on January 30. Two awards were also presented at the event, the first was the Richard Dyson award sponsored by the Briman group to support the most active distributor in promoting UK manufacturers. The winner was Jamie Marshall from Premier Print & Promotions and collected by Trevor Howard in Mr Marshallʼs absence. The second award was for the Victor Rosewellʼs Sword of Honour bestowed to an individual who has given considerable amount of the time to support the association. As a past chair, president and director of the BPMA, the award was presented to CEO of Fluid Branding, Matt Franks. Mr Franks will now become a fellow of the BPMA.
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