Industry News A
few months ago we received a phone call from a major brand. Both of their machines had gone down and they were waiting for an engineer. They were totally transparent and upfront, in telling us that they were possible competition, but, could we help? Being the friendly Mancunians that we are, we said ‘no problem’ and ‘how can we help?’
Identity Manchester launches new backup service for DTF trade DTF for Polyester
We’ve invested in a Resolute powderless machine. This is specially aimed at the Gym and Sports market as it is ideal for polyester garments where the finish is super soft. We see the ability to put full colour and photographic images on these garments - we see it as a game changer in the industry.
From that moment on, word went around the trade and we have become a backup as well as providing production capacity when other places are overwhelmed with orders. It helps if you’re dealing with like-minded people who understand timelines and costs. Our set up
We currently have 4 Resolute machines and currently in the throes of buying a 5th such is current demand for our services. As well as offering DTF for Garments we also offer DTF Powderless suitable for Polyester and DTF UV for most substrates – these are especially sought after by multi product promotion companies.
DTF UV for Substrates Same application principle as DTF, it is suitable for water bottles, glassware to name a few. It opens up a whole new offer for companies that momentarily only consider fashion garments and work wear. As a case study, this process has been a big hit with local Breweries - as you can offer NMQs (just one sheet) and on a variety of glassware and products The product for application is supplied to the end user which comes available in size 43cm x 27.5cm sheets , artwork needs to be at least 300dpi in Vector or PNG transparent background.
Roland DG brings its personality to new international brand campaign
R
oland DG, has launched a connected TV advertising campaign across major European markets. The advert’s key message - whatever print solution you require, ‘Give It To Roland’ - communicates the brand’s ability to always deliver, through innovation and versatility, no matter the size of the challenge. The ad spot will go live across connected TV services in the UK, France, Spain, Italy, and Germany from 11 October. The new tagline will also debut across European markets in supporting social ads and across wider marketing touchpoints, including at events and trade shows.
Roland DG worked with B2B creative agency Fight or Flight and production partners Studio Yes to mastermind the new brand campaign, which launches with a 30 second film directed by Patrick Killingbeck - who has previously directed films for Samsung, Prada, and Hiscox. Stephen Davis, EMEA marketing
www.printwearandpromotion.co.uk
director at Roland DG said: “Roland DG is a challenger brand at heart, and that challenger spirit means we innovate and push the boundaries in everything we do - including our marketing. This new ad creative brings the personality of our brand to life, and plays with humour and the Roland brand name to drive awareness and recall. Getting brand exposure outside of our core markets is essential to fuel growth, and with this ad we’re taking a bold new approach to reach new audiences.”
The ad spotlights the new TrueVIS range, which is aimed at sign, graphics and personalisation professionals who want to create colours that immediately turns heads, and can be used for a wide range of applications from signage and banners to vehicle graphics, stickers and labels. The range is currently available across EMEA, and has seen strong sales since its launch earlier this year.
M
imaki Europe co-hosted a series of 200 in-person events across EMEA. This extensive events program, entitled ‘Mimaki Application Days’, will take place over the next six months in partnership with Mimaki’s valued dealer network. Each event featuresd special localised content designed to provide customers with face-to-face application-focused information and advice, aimed at supporting business growth.
In addition to these in-person events, Mimaki also revealed the dates for its hugely popular virtual event, ‘Global Innovation Days’, which complemented the ‘Mimaki Application Days’ programme. The Fifth Global Innovation Days event took place on the 25-27 October 2023, with webinars and discussions centred around UV printing technologies and applications. The new Mimaki UJV100-160Plus and UCJV330-160 printers will be a highlight of this next event, with talks and demonstrations showcasing these latest additions to the Mimaki product range. The webinars offered attendees a deep dive into the many production benefits and extensive variety of applications made possible with these new machines, as well as with other UV technologies in the Mimaki portfolio. There were also talks highlighting the benefits of adopting UV printing to support a more sustainable future for the industry. • To register for Global Innovation Days, visit:
innovationdays.mimaki.com
November 2023 | 9 |
New Mimaki Open Days
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