Industry News
Kingly introduce the Upcycled Denim Project K
ingly has introduced a new collection of upcycled denim products – aprons, bags, hats, earrings, table cloths and many more. It is a harmonious symbiosis of creativity and eco- consciousness. Each piece is crafted with the utmost care, transforming discarded denim into beautiful, functional brandable items. All of these items can be impregnated with the Polygiene Stays Fresh Technology for an even greater sustainability impact. It allows garments to stay fresh and
Better Cotton and Cotton Egypt Association
inaugurate renewed strategic partnership
B
etter Cotton, the world’s largest cotton sustainability initiative, and Cotton Egypt Association (CEA), the organisation responsible for promoting and protecting Egyptian cotton worldwide, inaugurated the launch of their renewed strategic partnership at a multi-stakeholder event in Cairo on Wednesday 4 October 2023. Uniting key stakeholders from across the cotton sector in Egypt and beyond, the event brought together representatives from Better Cotton, CEA, Better Cotton’s Programme Partners in Egypt (Alkan, Modern Nile and El Ekhlas) and a number of
odour-free, so they can be washed less frequently.
Kingly’s upcycled denim products can be branded by using embroidery and DTG printing with GOTS-certified sustainable inks. Embroidery can be used to add our client’s logo and brand name. The texture of denim provides a sturdy canvas for intricate embroidery work, ensuring your branding is durable and eye-catching. DTG printing can be used to cover a significant portion of the item with a colourful or intricate design. This method can be used for more intricate or
leading Better Cotton Retailer and Brand Members, as well as these members’ suppliers.
Through a renewed strategic partnership, Better Cotton and CEA aim to further enhance the yields and sustainability credentials of Egyptian cotton while ensuring fair working conditions for farmers and workers. At the event, participants discussed opportunities to collaborate and what is required to increase the uptake of more sustainable Egyptian cotton.
Attendees also visited a Better Cotton licensed farm in Kafr El Saad, in the north of Egypt, where farmers demonstrated sustainable agricultural practices. Better Cotton Members and others in attendance were able to engage with the farmers and workers discussing key challenges and opportunities in adopting these practices. Rachel Beckett, senior programme manager at Better Cotton, said: “The event was an important moment to reflect on the progress that Better Cotton and Cotton
colourful designs on the crown or brim of denim hats. It allows for detailed graphics and gradients that may be challenging with traditional embroidery.
Egypt Association have made through our partnership so far, and the opportunities for further success going forward. It provided the opportunity for direct dialogue between Better Cotton producers, supply chain actors and key stakeholders from the British retail industry, and it is anticipated that it will result in increased demand for more sustainably produced Egyptian cotton.” Khaled Schuman, executive director of Cotton Egypt Association, said: “I believe that we had a wonderful and fruitful event celebrating years of dedication, collaboration, and hard work that led to where we are today in driving the sustainability of white gold. The great interest shown today by retailers; and the support we have from all stakeholders in attendance – will pave the way for more success, more production of Egyptian sustainable cotton with Better Cotton’s standards, and more uptake from retailers.”
UAB DG DIMENSE starts operations as a Roland DG Group Company
R | 10 | November 2023
oland DG Corporation, a global manufacturer and distributor of wide-format inkjet printers for advertising and signage and 3D tools for manufacturing, announces UAB Dimense print has officially changed its name to UAB DG DIMENSE following the stock acquisition announcement made in July 2023.
www.printwearandpromotion.co.uk
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