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Industry News


World inkjet printed textile market to grow from €3.82 billion to €6.95 billion in 2026


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emand for digitally printed textiles is rebounding strongly through 2021, and is set for accelerated growth over the next fi ve years, according to The Future of Digital Textile Printing to 2026, the latest expert market study from Smithers.


In 2021 the market was worth �3.82 billion (print service value), up from �3.16 billion in 2020. By 2022 the market will have recovered all of the sales it lost in 2020 due to the various disruptions of Covid. Smithers forecasts that a compound annual growth rate (CAGR) of 12.7% will push global value to �6.95 billion in 2026. Across the same period the volume of inkjet printed fabrics – apparel, household furnishings, technical textiles, display media – increases from 2.89 billion sq m (2021) to 5.53 billion sq m (2026).


This will see inkjet’s share of the total printed textile market – 52.7 billion sq m


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(2019) – rise from 6% to 10% over the Smithers forecast period. For print OEMs, this presents a major area for diversifi cation and growth as many other print segments continue to trend downwards post-COVID. The vast majority of inkjet textile presses in operation are smaller models, with about 5% dedicated direct to garment machines. While large single-pass roll-to-roll presses account for the majority of output there are still fewer than 50 in operation worldwide. Smithers’ data show that as more PSPs invest in dedicated inkjet textile presses, equipment sales will pass the �1 billion per year mark in 2026. This will also generate sales for media and consumables, with annual OEM ink revenue reaching �2.20 billion in 2026.


The potential for design freedom, customised fabrics, short print runs, quicker reorders, and print with a lower environmental impact means the market is enthusiastic for a new generation of inkjet


machines. In some segments this has accelerated further by the experience of COVID-19-19 with the increase in e-commerce, direct-to-consumer sales; and moves to reshore supply chains. A sharp shock saw �910 million in sales lost across 2019-2020, but this decline was not spread evenly. As consumers stayed at home, sales of fashion, haute couture garments, ties, and scarves declined most signifi cantly, along with signage fabrics and most technical textile segments. In contrast, sales of domestic furnishings rose steeply as locked down shoppers invested in refreshing their living spaces. There is also emerging interest in direct


to fi lm (DTF) technology, which allows custom T shirt designs to be printed onto special fi lms, combining the benefi ts of inkjet and transfer printing, eliminating pre-treatment steps and enabling darker garments to be customised without dye discolouration.


Coloreel and Madeira introduce 100% recycled thread


n collaboration with Madeira, Coloreel has introduced a recycled polyester thread to be used with the groundbreaking technology for embroidery that enables high-quality colouring of textile thread on demand. In line with its mission to provide more sustainable and creative embroidery methods Coloreel will shift over to offer 100% recycled polyester thread. This will provide customers the ability to create more sustainable embroideries with thousands of colours, CMYK, RGB/HEX and PMS compatible.


The polyester is created from 100% recycled post-consumer PET bottles. The


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With the ambition to further minimise impact, the thread cone is made from recycled plastics and will be packaged and shipped in recycled carton boxes.


coloured recycled thread has passed through all industry standard quality testing and provides same fastness properties as virgin polyester thread and is certifi ed standard 100 by Oeko-Tex. The recycled thread will be sold in sets of 6x10km thread reels.


Geiger promotes executives


eiger has promoted Vicky Kinasz, managing director of Geiger UK, to the executive team and Elizabeth Fagan to vice president of Crestline. When making the announcement Jo-an Lantz, Geiger president and CEO, said: “Both Vicky Kinasz and Elizabeth Fagen have the leadership skills and management talent to support our company culture and growth trajectory. It will be exciting to work alongside them


www.printwearandpromotion.co.uk


as they lead their respective business units into the future.”


As an executive team member, Vicky Kinasz will work on strategic planning, policy, and overall future business growth and direction for Geiger and all business units. She will keep her role as managing director of Geiger UK. Elizabeth Fagan, the new vice president of Crestline, will oversee all aspects of the Crestline business unit


Elizabeth Fagan Vicky Kinasz


including sales, marketing, operations, customer service, customer acquisition, e-commerce, fi nancial performance, and customer satisfaction.


November 2021 |9 |


Torbjörn Bäck, CEO Coloreel Group, said: “On Coloreel’s mission to increase sustainability is this shift towards using 100% recycled polyester thread used in our instant thread colouring technology a great step. This provides our customers with a more sustainable embroidery alternative and solves the problem with lack of availability of recycled polyester thread in a large variety of colours.”


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