Industry News
Russell Europe steps up sustainability measures
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s part of its Belong to Better Future initiative, Russell Europe will implement an extensive set of measures to promote sustainability.
The brand has already stepped up its efforts to reduce its carbon footprint for years now: with responsible production, sustainable products, certifi cations, highest standards applied to working conditions and a 100% transparent supply chain.
At the start of the year, Russell Europe became a member of Better Cotton, in addition to its membership in the Fair Labour Association FLA and amfori BSCI. Better Cotton has set itself the aim of promoting the survival and prosperity of cotton communities while protecting and restoring the environment at the same time. Christian Lanvermann, brand manager at Russell Europe, said: “We are proud to be a member of an organisation that improves
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and moisture run off in a natural way. The innovative Bionic Softshell Jackets by Russell are also sustainably produced. They combine protection against the elements with eco-friendly materials without PFC or fl uorine. The Bionic-Finish Eco prevents water and soil from sticking to the surface of the material.
Russell’s sustainable jacket collection is another example of the company’s on-going eff orts invested in sustainability standards
global cotton production for the better of man, the environment and the future of the sector.”
The sustainable jacket collection is another example of the company’s on-going efforts invested in sustainability standards. The fi lling of the three Insulated Jacket Styles 430, 440 and 441 consists of Dupont Sorona with 37% plant origin. The PFC-free Aquapel by Nanotex fi nish ensures that rain
The garments in the Russell Pure Organic Collection are all made of 100% organic cotton. One of the aims of the Pure Organic Collection is to raise greater awareness about environmental issues and quality. And fi nally, all Russell products are certifi ed according to Oeko-Tex Standard 100 (Class 2), with the brand also boasting 100% transparency about its suppliers who data are published on the corporate website. The brand’s aim: full transparency for all Russell products – all the way back to the raw materials, including all in-house facilities and direct suppliers.
MagnaColours launches two brand-new special eff ect inks
agnaColours has launched two brand new additions to its special effects range of inks,
MagnaPrint Foil Adhesive and MagnaPrint Ultra Clear Glitter Base.
MagnaPrint Foil Adhesive is the latest water-based foil binder from Magna, offering a super-soft print handle when applying a variety of different foils to garments and fabrics. A key element of the new Foil Adhesive is its smaller, more refi ned particle size; this allows for stronger defi nition, crisper edges, and fi ner details to be achieved in the foil areas of prints. Alongside these features,
MagnaPrint Foil Adhesive
Magna has ensured that the water-based ink offers excellent screen runnability and open time to support printers during production. What’s more MagnaPrint Foil Adhesive is a GOTS (Global Organic Textile
Standard) approved input, and is certifi ed to Oeko-Tex Eco Passport and ZDHC (Zero Discharge of Hazardous Chemicals) level 3. Continuing the theme of special effects, Magna has also launched a brand-new glitter binder, MagnaPrint Ultra Clear Glitter Base. This product allows printers to load up to 20% glitter particles into the base ink and delivers improved clarity and shine over previous versions. The MagnaLab has also refi ned the product to ensure superior stretch and elasticity, and excellent wash fastness performance – meeting the requirements of major brands.
Stanley/ Stella demonstrates why it is made diff erently
tanley/ Stella has released a series of statistics to show what 2021 was like for the responsible brand and its plans for the year ahead. • Firstly, the brand completed 2021 at a 70% growth vs. the year before.
• 20,000 was donated to various charities during the year.
• 40 new colleagues representing 30 different nationalities were hired.
• Four grocery stores were opened for Stanley/ Stella’s factory workers at the production sites abroad.
• Stanley/ Stella donated 20 cartons and 13
www.printwearandpromotion.co.uk
pallets of garments to charities such as Red Cross Belgium and Oxfam.
• 25 e-bikes were leased to employees, lowering their personal carbon footprint.
Stanley/ Stella will continue to develop and ameliorate itself and the brand in 2022. Here are a few initiatives planned for the new year: • With the launch of its new Spring/ Summer collection, Stanley/ Stella has chosen to offer many of these styles as unisex.
• Stanley/ Stella partially recycles any fabric leftovers to create new garments.
• Effl uent treatment plants will be installed in Stanley/ Stella’s partner factories which remove toxic elements from the water and ensure it’s safe to be reused.
• And fi nally, Stanley/ Stella has kicked off an extensive project to lower its carbon footprint. Stanley/ Stella defi nes itself as a responsible game-changer and a quality seeker. The brand is made up of a community of passionate individuals, driven by a common desire to reinvent fashion for a better world.
March 2022 |9 |
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