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Industry News


Kodak launches KODACOLOR DTF ink system E


astman Kodak Company has announced the launch of a new ink system for fi lm to fabric (DTF) printing projects. Film to fabric ink systems can be used with most modifi ed inkjet printers and involves three simple components: powder, fi lm, and ink. The benefi ts of DTF, like Kodak’s FTF system, include the ability to print on a wide variety of fabrics (e.g. natural fabrics, polyester, nylon, rayon, blends, and cotton); less investment in hardware for startup; and more fl exibility to accept customer printing projects. Kodak’s fi lm-to-fabric ink system includes KODACOLOR powder, KODACOLOR fi lm, and ink specially


FOTL International strengthens its digital marketing


F


OTL International is expanding its marketing team at its Kaiserslautern offi ce with the appointment of


Alisa Schneider. By appointing Ms Schneider as digital marketing specialist for Fruit of the Loom and Russell Europe, the


leading textile manufacturer


is strengthening its digital team with an experienced marketing manager.


Ms Schneider is


assuming responsibility for the expansion of the social media presence as well as taking on email marketing, marketing automation, lead generation and data management. In the long run, she will not only be communicating the brand world of Fruit of the Loom and Russel Europe on Facebook, Instagram, YouTube and LinkedIn and enabling targeted marketing to B2B and end customers, she will also be driving the establishment of a lively community and increasing reach.


| 16 | March 2022


designed for use in a fi lm-to-fabric application. Customers with existing direct to garment (DTG) printers have the option to use KODACOLOR DTG inks with KODACOLOR fi lm and powder to add Kodak’s FTF to their offerings. For fabric print shop owners wanting high-quality fabric prints without the expense of a full-fl edged DTG fabric printing system or wanting to offer additional print projects on fabrics other than cotton to their customers, Kodak’s FTF ink system is the ideal solution. Grant French, Kodak’s DTG and FTF product manager, said: “We are pleased to announce the entry of Kodak into this market, giving more customers access to a high-quality, lower cost business option


GS UK welcomes new member to the laser cutting production team


G Alisa Schneider


S UK has announced that Jack Scott will be joining the laser cutting production team.


Mr Scott has a vast experience in the area of laser cutting production, having previously worked as a laser cutting operator for eight years in GS UK’s bespoke laser cutting facility. After a few years break at an engineering company, he has now rejoined the team taking on the role of deputy manager. Mr Scott will be involved in


Kodak’s film-to-fabric ink system includes KODACOLOR powder, KODACOLOR film, and ink


to create amazing, printed fabric projects.”


Customisation of fabrics for garments, accessories, upholstery and soft signage is growing, which represents a signifi cant business opportunity for Kodak in the FTF, DTG and wide format printer industries.


DecoNetwork off ers integration with Rating Captain


D Jack Scott rejoins GS UK


planning production schedules and dealing with many of GS UK’s key customer accounts.


Julie Spooner, laser cutting manager, said: “We are very pleased to have Jack back in the laser facility as deputy manager. He has a wealth of knowledge and experience which will make him a superb addition to the team and ensures that we can continue to offer our outstanding bespoke cutting service to our customers.”


ecoNetwork now offers integration with RatingCaptain.com, allowing you to start collecting reviews from any customers that use your service. Customers will be asked about their experience using your business and that will ultimately lead to Rating Captain helping you generate a customer review. The team at DecoNetwork can send through a tutorial on how to link your DecoNetwork store to Rating Captain in a matter of minutes.


Customer reviews are essential to running a successful print shop and every time a customer leaves a review, keywords pertaining to your business are typed. The more keywords that are attached to your business, the more Google will understand what it is that you do, helping to improve your SEO.


www.printwearandpromotion.co.uk


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