Industry News


Fruit of the Loom celebrates 175 years in business with new campaign


F


ruit of the Loom is celebrating its 175th anniversary with the launch of its new “Grown Together” campaign.


The initiative highlights the brand’s long-standing relationship with partners, customers and retailers across the textile and printwear industry.


The campaign, which debuted on May 5, combines real product photography with digitally controlled imagery through a newly developed AI hybrid production process created in partnership with creative agency HCP GRAUWILD.


Fruit of the Loom’s 2026 range includes T shirts, sweatshirts, polo shirts and childrenswear in more than 50 colourways, including soft lavender, college green and sunflower. All colours are produced in the brand’s own Moroccan dyehouse and


Close to two centuries with Fruit of the Loom


tested for consistency. The garments are designed specifically for decoration methods such as screen printing, DTG and transfer printing, with sizes ranging from XS to 5XL and fabric weights spanning 140 to 400gsm. Oversized fruits inspired by the company’s logo feature prominently throughout the campaign visuals, which will appear across digital, social and


IPIA annual luncheon returns next month T


he print and wider visual communications sector are getting ready for this year’s IPIA Networking Luncheon.


Taking place at the Marco Pierre White Restaurant at The Cube in Birmingham, on June 18, the lunch offers a high-level yet relaxed setting for printers, suppliers, agencies and industry leaders to step away from day-to-day pressures and reconnect with peers across the sector. The event is positioned as more than a traditional networking session. Instead, it creates a curated environment where relevant businesses can meet, share ideas and explore potential collaborations that extend beyond the afternoon itself.


With a three-course lunch and refreshments included, the occasion blends hospitality with business engagement, encouraging attendees to build relationships in a more considered and productive setting.


For many in the industry, the IPIA | 6 | June 2026


Annual Networking Lunch has become a key calendar date – a place where conversations can quickly evolve into partnerships, and where new ideas and opportunities often begin to take shape. Those looking to expand their network and strengthen their position within the print industry are being encouraged to attend what is widely regarded as one of the sector’s most valuable face-to-face gatherings of the year.


Print industry members at the IPIA luncheon


traditional marketing channels during the anniversary year.


Christian Lanvermann, senior marketing manager at Fruit of the Loom Europe, said: “The approach gave us the opportunity to rethink content in a new and contemporary way. “Greater flexibility, greater speed and reliable product representation come together meaningfully for the first time.”


Printing Charity’s new Wellbeing Community


T


he Printing Charity has launched its Wellbeing Community, a free, tailored support to help those responsible for workplace wellbeing. Everyone who plays a part in their business, can sign up to tap into the Community’s free, off-the-shelf resources, including relationship managers, guidance information and materials, including expert-led workplace wellbeing webinars and presentations.


Neil Lovell, CEO of the Printing Charity, said: “We know that supporting workplace wellbeing effectively really matters to businesses in our sectors. “The Wellbeing Community is a route through which the Printing Charity can help wellbeing champions in businesses #BeTheChange by accessing workplace wellbeing support entirely free of charge, offering straightforward and tailored resources for businesses of all sizes.”


www.printwearandpromotion.co.uk


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60