Special Report
detailed, high-quality output directly onto a wide range of rigid materials ensures that even complex, personalised designs are reproduced with clarity and consistency. The BD12 complements this capability by supporting smaller items and more intricate designs, giving the team the fl exibility to adapt quickly to different order types and product concepts. Together, the two machines form the backbone of Crafted Memories’ personalised production, allowing the business to handle high order variability while maintaining the level of quality customers expect.
Confidence through support, training, and aftercare
The decision to partner with Roland DG was shaped as much by support as by technology.
A previous investment in an overseas UV printer that never became operational had highlighted the risks of choosing equipment without local backing. The company said: “That experience taught us that reliable support is just as important as the machine itself.” The opportunity to partner with Roland DG for the entire printing lifecycle – hardware, software, training, and aftercare – gave Crafted Memories the confi dence to move forward. The training provided early on allowed the team to quickly understand the machines’ capabilities and make the most of them from the outset.
Post-installation, aftercare has continued to reinforce that confi dence. On the occasions where support has been needed, Roland DG’s engineers have responded quickly, including site visits when required, reducing pressure during busy periods and keeping production running smoothly.
Streamlining workflows with Roland DG Connect
As the business has grown, visibility and control over production have become increasingly important. Crafted Memories uses Roland DG Connect to help manage its print ecosystem day to day. The platform provides an overview of machine usage, performance, and maintenance needs, helping ensure printers continue to operate at their best. One particularly valuable feature has been
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the cost analysis functionality, which allows the team to break down the cost of individual prints and products, supporting more informed pricing and production decisions as the business scales. By bringing monitoring, insights, and support tools into a single platform, Roland DG Connect plays a quiet but crucial role in keeping operations effi cient and future-focused.
Preparing for the next phase of growth
Looking ahead, Crafted Memories is preparing for a signifi cant next step: Moving into a new unit to support continued growth. This expansion will enable the installation of additional Roland DG machines, including a newly purchased MO-240 and a TrueVIS VG4- 540 print & cut device, increasing capacity and opening the door to large-format applications such as stickers and banners. Beyond this, the business is already exploring future investments in technologies like the VersaStudio MPX-90S metal engraving printer and the DE-3 desktop engraver, which would allow Crafted Memories to increase its product offering and capabilities.
As demand for hyper-personalised goods continues to rise, Crafted Memories sees its partnership with Roland DG as a long- term collaboration – one built on reliability, scalability, and shared ambition.
Bespoke house sign
Roland machine engraving the product
Nicol said: “Our products are about emotion and individuality. “Having technology we can trust allows us to focus on what really matters – creating meaningful gifts that people will treasure.”
In a market shaped by personalisation, speed, and expectation, Crafted Memories and Roland DG demonstrate how the right technology partnership can help a small idea grow.
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