Decorator Profile A family affair
When employees are seen as part of the family, this can do wonders for business. P&P editor Melanie Attlesey speaks with Tom Mason, sales director at GoCustom Clothing, to find out more about this family-run enterprise.
come to work within the business taking on various roles. Just two years after the purchase, Sally’s brother Angus joined and has become an integral cog in the wheel. Now the company’s managing director, Angus is due to mark 30 years with the business next year.
Peter and Sally’s son Tom joined the family business 15 years ago, and his brother Sam, now the company’s operations director, joined a decade ago.
“Working with family is a real privilege,” says Tom. “I really enjoy it.”
Growing up in the business
GoCustom Clothing is a family affair: pictured is Tom Mason, Angus Mitchell and Sam Mason
W
ay back in 1994 Peter and Sally Mason saw something special in a small garment decoration business called Kingfisher
Leisurewear.
Despite knowing very little about the garment decoration industry, the husband-and-wife duo purchased the fully-formed business with big plans in mind. They suddenly found themselves with a four-head carousel and a thirst for success. With Peter being such a driven entrepreneur, the pair set about putting into motion the beginnings of a very successful family run operation. During the following years various members of the family have
Tom and Sam grew up with the business, and as teenagers could often be found during the summer holidays standing at the end of a dryer eagerly waiting to collect the printed garments. “A lot of people working within the business have seen me grow up,” laughs Tom.
And the reason why so many employees have seen Tom and Sam grow up is because a number of staff have worked at the company for decades. In fact, the longest serving employee has been with company for 31 years. Now the head of design, Tom says Nick Earl is the company’s go-to guy for any print-related queries. “His knowledge is phenomenal,” says Tom. Although Peter has loosely retired from the business, he still likes to keep his eye on what is going on, as Tom explains: “The sales figures are emailed out each evening at 6pm and if they are late, dad is emailing at 6.01pm to find out where they are!” This demonstrates the level of love, dedication and investment in a business, that only family members seem to have – like the love a parent has for a child.
The new business development team
| 42 | June 2025
www.printwearandpromotion.co.uk
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