Industry News
England fans spend over £2 million on counterfeit football shirts
E
ngland fans have already spent more than £2 million on counterfeit Three Lions shirts ahead of Euro 2024, a report by
Bettingsites.co.uk has revealed. A report published by the website on June 6 stated that this figure is set to rise exponentially.
The report revealed that over 26,000 counterfeit shirts had already been sold on one Chinese wholesale website, as well as estimating Nike to have lost out on a minimum of £6.5m to counterfeit sites.
According to Bettingsites’ findings through Futurum Asia, counterfeit products make up 10% of Nike’s global product portfolio, and according to the site’s calculations between fake shirts
it had found to be listed and the price of authentic England shirts, Nike is estimated to have lost a minimum of £1.5m due to potential customers buying from the counterfeit market. On the official Nike website, the cost of a Men’s Dri Fit ADV Football Authentic Shirt is £124.99, with the Men’s Dri Fit Replica Shirt coming in a little cheaper at £84.99.
It is clear that there is an audience for
Mutoh Europe appoints new managing director to oversee continued growth
F
rank Schenk has been appointed as the new managing director of Mutoh Europe and Mutoh Deutschland. In this new role, Mr Schenk will be overseeing all sales, pre-sales, logistics, marketing, product and application support as well as after-sales support activities for Mutoh throughout the EMEA business area. Mr Schenk, who has been general manager sales for Mutoh since July 2021, will be taking over the role of managing director from Mitsuo Takatsu, who has been leading the company since 2020. During his tenure, Mr Takatsu has been focusing on strengthening the company’s existing
Mitsuo Takatsu hands the baton over to Frank Schenk
sales and marketing framework and to prepare Mutoh for sustainable growth in the EMEA area. Since the summer of 2021, Mr Takatsu has been working closely with Mr Schenk to implement further enhancements and drive the change process forward. Mr Schenk said: “I am eager to continue the successful path set by Mitsuo Takatsu together with our newly formed management team and with the continued support of our experienced and dedicated Mutoh teams in Belgium and Germany. I am confident in the future business development of Mutoh in the EMEA region.”
this market, evidenced in the execution of a confiscation order against Sajid Hussain for £118,235 on May 25. Mr Hussain was prosecuted by West Yorkshire Trading Standards for the supply of counterfeit clothing, including a Manchester United kit.
Mr Hussain’s PayPal account had sales of £161,000 between January 2017 and August 2019, with a linked eBay account also identified with trademarked items listed having been sold. Football fans need to be careful as German laws on trademarks mean police can do spot checks on tourists and issue fines of up to £4,000 for knock-off kits.
Euro 2024 will come to a close in Berlin, Germany on July 14.
Russell Europe’s True Team Colours campaign in the colour green
Russell Europe launches True Team Colours campaign
R
ussell Europe has launched its campaign and collection concept, True Team Colours.
The campaign is targeted towards companies and brands looking to upgrade their corporatewear, as well as offering a blank canvas for almost every type of textile finishing and decoration. It features the brand’s most successful products and presents eight co-ordinated colour worlds tailored towards every professional sector and the industries they serve. Grey, for example is tailored towards the trades and manufacuturing industries.
Other colours include: black, red, mid blue, light blue, green, and French navy.
www.printwearandpromotion.co.uk July 2024 | 5 |
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