Industry News
JERZEES launches in Europe on July 4 T
he stylish and comfortable casual wear collection from JERZEES will be available across Europe from Thursday, July 4, which is otherwise known as American Independence Day. With this special launch date, the brand is honouring its 40-year anniversary in the USA while at the same time celebrating its European market entry. A highlight of the collection is the JERZEES Eco Premium Blend Sweatshirts made of 43% recycled polyester, combining sustainable style with soft materials and plenty of comfort. Other products in the range include the JERZEES Eco Premium Organic T, made of 100% combed, ring spun cotton from organic yarn and created exclusively for the European market, and the NuBlend Sweatshirt collection, which provides a casual retro vibe thanks to the two-tone styles.
Eco Premium Blend Sweatshirt and Hooded Sweatshirt
The JERZEES product range boasts high-quality basics and innovative fabrics, is characterised by a high level of comfort and a wide range of styling options and offers the perfect basis for individual finishing and embellishment – made for creative textile finishers who are passionate about their craft.
NuBlend Colour-Block Hooded Sweatshirt Brother and Anthem to partner at live events A
t all future live events hosted by Brother, Anthem shirts will be used to showcase the quality of
a GTX print.
Brother has been using Anthem T shirts at live events since the beginning of the year.
Folker Stachetzki, head of marketing at Brother, said: “Material, finishing surface, sizes up to 6XL in all 18 colours, and sustainable production make the Men’s Anthem T-shirt the ideal basis for even the most delicate prints on all Brother DTG printers.”
Markus Weber from Ralawise added: “For years, Brother has been convincing a multitude of textile finishers across
Europe with the GTX series. Brother is an absolute professional in the DTG and DTF sectors. Whether intricate designs or full-area prints, the GTX series represents a perfect price-performance ratio in digital direct to garment printing.” Both Ralawise customers and GTX users will be able to see the perfect symbiosis of GTX print quality and the equally perfect finishing surface of the Anthem shirts at all future live events hosted by Brother.
Mr Stachetzki and Mr Weber are confident that the new collaboration will provide many GTX users with completely new possibilities for perfect DTG textile finishing on Anthem shirts.
JERZEES stands for self- realisation, and a future-oriented culture. The casualwear brand has high standards when it comes to product quality and is committed to sustainability, true to the Do What Matterz attitude. At JERZEES, environmentally orientated action also encompasses the production processes – from the company’s own production facilities in Morocco to the control of supply chains and the reduction of packaging material.
MD of Wild Thang shortlisted for CEO of the Year
M
anaging director of Wild Thang, Andrew Dwerryhouse, was shortlisted in the CEO
of the year category at the Employer’s Excellence Awards. On Wild Thang’s LinkedIn, Mr
Managing director of Wild Thang, Andrew Dwerryhouse
Dwerryhouse said: “It is very nice to be nominated personally for this prestigious award. “The things I am most proud of is seeing our team of 50+ experts
grow and thrive over the many years and to make sure we stay true to the right ethics and values which include big commitments to ESG, long term sustainability plans and now pushing to become B-Corp certified.” The event took place on Thursday, June 13 at the Titanic Hotel, Liverpool, and was hosted by Vernon Kay. In other news, Wild Thang has officially submitted its B-Corp application.
www.printwearandpromotion.co.uk July 2024 | 13 |
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