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Focus on Menswear The perfect canvas for


Authentic Eco Polo 570M


personalised textile fi nishing The polo shirt is a timeless all-rounder and has always formed an integral part of corporate fashion.


2024 will see Russell Europe launching a sustainable polo, which is, for the fi rst time, manufactured using 65% recycled polyester and 35% ring spun cotton at the company’s own production site in Morocco: The Authentic Eco Polo 570M. For producing the pleasantly lightweight and rugged polo, post- consumer materials will be reclaimed and reused. This sustainable newcomer with a fabric weight of 180gsm is available in the colours: white, black, French navy, convoy grey, bright royal, classic red, bottle green, sky and petrol blue.


It is also available in an extensive size range from XS to 3XL. The short-sleeved men’s polo style is machine-washable at 60°C and comes in a classic fi t with a two-button panel. The new Authentic Eco Polo 570M scores points in terms of sustainability and quality thanks to sustainable materials, short transport routes and controlled production, but also offers the perfect canvas for personalised textile fi nishing (screen printing, DTG, transfer printing, stick, DTF).


Russell Europe www.russelleurope.com


High quality T shirt styles for every occasion


With its popular Iconic Collection, Fruit of the Loom has exactly the right styles for every occasion and personal taste, including a large selection of fabric weights, colours and sizes – and always the perfect conditions for unique textile fi nishing.


The popular Iconic 150 T is an absolute classic in the Fruit of the Loom range. With a fabric weight of 150gsm, it is the perfect choice for every occasion, including the oncoming spring months.


The short-sleeve T shirt is available in a slim fashion fi t, in sizes S to 5XL.


The Iconic 150 T is available in more than 30 fruitful colours including the pastel colours powder rose and soft lavender, which were added last year. With 195gsm of combed, ring spun cotton, the Iconic 195 T is perfect for everyone who likes their ring spun T shirts to have a little more fabric weight, while retaining a lovely soft feel. It is machine washable at 60°C.


New in 2024: The unisex Iconic 195 T is now available in the four brand new colours: cranberry, desert sand, college green and mountain blue. The ladies’ style is available in the new colours cranberry and desert sand.


www.fruitoftheloom.eu Fruit of the Loom Iconic 195 T


www.printwearandpromotion.co.uk


July 2024 | 49 |


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