Marketing Advice
On-page SEO strategies for garment decorators
Do the three letters SEO fill you with dread? Fear no more! Colin Sinclair McDermott aka The Online Print Coach, explains why and how you should be using SEO.
S
earch engine optimisation (SEO) should be critical to every garment decorator’s marketing strategy. Who doesn’t want a steady stream of fresh leads coming into their business that doesn’t cost a penny?
Ultimately, in this month’s article, I want to help you get your website higher in the search results when people look for your services. I want more people to find you online. More traffic to your website essentially means more customers.
Relevant and helpful content First of all, you’ll probably need to make some changes to your website to ensure search engines like Google better understand what you do. You want to make sure the content on your pages is relevant and helpful to your audience. Make sure each of your pages is given a title and description that match what people are searching for and also that your headings within each of your pages tie in with what people are likely to be searching for. It also helps to keep your URLs nice and simple too and relevant to the content on that page. Google looks at a few things to decide where to rank your website. It takes into consideration the words you use. Are you using words that your ideal clients are searching for? Is the quality of your content helpful? Are you answering the questions that your ideal customers have? Also, with more people than ever searching on their mobile devices, you want to make sure your website is mobile-friendly. Finding the right keywords for your business is key. These are the words and phrases people type into Google when searching for something. Having customer avatars or buying personas as I mentioned in one of my previous articles goes a long way to helping you in this process. You need to think like this customer and understand what they might be looking for. E.g. ‘hoodie printing’ or ‘embroidered beanie hats’. There are some great free tools you can use to help you with this research like Google
www.printwearandpromotion.co.uk
Keyword Planner or Ubersuggest. It’s important to focus on what your ideal customers need and what process in the buying journey they are at. Are they simply looking for information just now or are they ready to buy? Once you’ve decided on the keywords you want to use for each page, build them into your page titles, in your page descriptions, and as mentioned, in your headings.
Use internal links
Another thing you can do to help boost your search results and conversions is connect your pages with internal links. This is when you link one page on your website with another.
This helps Google understand the structure of your website and which pages are most important to the thing that client is potentially searching for.
Let me give you an example. Imagine you’ve created a blog article targeting tradespeople, talking about the advantages of branded workwear. Let’s say you want to target embroidered polo shirts, hoodies and beanie hats. You’ll want to talk about how build trust and credibility with their clients and can often create reassurances they are dealing with a more reputable tradesperson. It’s also great for brand awareness. In
this article, you’ll want to internally link keywords such as polo shirts, hoodies, and beanie hats back to their respective pages on your site where clients can order or ask for a price. Not only does this help Google understand your website, but it also helps your prospective new customers. It’s important to check your progress on these efforts. Is your website traffic growing? Which pages are doing better and where do you need to make improvements? Are you getting more enquiries and orders?
Start seeing results
This isn’t necessarily a quick fix and can often take time before you start seeing results but by making it a part of your ongoing marketing strategy, you’ll hopefully start to reap the rewards before too long. Start optimising your website today. Go away and do a keyword audit and find the right words your customers are searching for. Update your content and make sure your product pages include these keywords. Work on those internal links and don’t forget to track your progress. Following these simple steps will help your website get found by more potential customers and in turn, lead to more sales for your business.
January 2025 | 17 |
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
