P&P LIVE! 2026
appeal of Russell Athletic. In 2026, the new products will be launched under the new brand name.
At the heart of the new releases is the Essential Weather Shell Jacket (416M) – a versatile companion for everyday wear, teamwear and corporate applications. Made from 100% recycled polyester and manufactured according to Oeko-Tex standard, the jacket combines a clean, timeless look with responsible material choices. It is lightweight, wind and water-resistant, and impresses with well-thought-out details: an adjustable, three-panel, detachable hood, a front zip with drawcord inserted from inside to outside, two side pockets and a practical inner pocket. The classic fit and minimalist design make it the perfect all-rounder. This practical everyday basic is available in sizes XS to 3XL and in the colours black, iron grey and French navy.
With recycled materials, consistent fits and trend-relevant colours, Russell Athletic delivers exactly what decorators, corporate and team programmes, as well as specialist retailers need: reliable quality, programme-ready collections and a premium base for strong brand presentations. The Russell Athletic collection is well-suited for customisation. From classic screen printing, sublimation printing and DTG to high-quality embroidery and modern techniques such as DTF, Russell Athletic textiles provide the premium base for almost any form of textile decoration. Discuss the changes on stand B40.
new, more lifestyle-led and modern brochure. The stand will showcase how SF is strengthening its fashion DNA, placing greater emphasis on styling, silhouette and wearability, while moving away from overly functional or technical narratives. Visitors can expect to see a curated selection of key styles across men’s, women’s and kidswear, styled with a more editorial, retail-inspired approach. The focus is on demonstrating how SF products live in real environments, how they are worn, and how they support decorators and merch buyers looking to offer something more fashion-forward to their customers. Throughout the exhibition, visitors are welcome to explore SF’s updated brand direction, meet the SF Clothing team – including brand ambassadors, product and marketing – and request a sample, subject to stock availability. Sample allocation will be advised on the stand. Speaking ahead of the show, the team said: “P&P LIVE! is about conversation, connection and direction. We’re exhibiting to show how SF continues to evolve – not by chasing trends, but by refining our fashion point of view and supporting decorators with a brand that feels current, credible and easy to work with.”
Visit the brand on stand E10.
Essential Weather Shell Jacket (416M) SF CLOTHING
Visitors to the SF Clothing stand at P&P LIVE! 2026 will discover a brand that continues to evolve with confidence and clarity. While SF celebrated its 25-year milestone last year, the focus is now firmly on what comes next – a refined, fashion-first direction that reflects how the blanks market is changing.
Rather than introducing a wave of new product launches, SF Clothing will use P&P LIVE! as a platform to present its evolving brand direction for 2026, brought to life through a
| 46 | February 2026
SF Clothing’s Fashion Crop Top and Leggings range SOCKMONKEYZ
Sockmonkeyz believes socks are more than just an accessory – they’re an experience. Whether you’re seeking luxury, performance, or individuality, its got you covered from heel to toe.
Why settle for off-the-shelf when you can have socks designed exclusively for you? The brand’s bespoke socks are crafted to your specifications, combining premium materials, precise fit, and personalised design. Choose your colours, patterns, and details to create socks that reflect your personality or brand. Perfect for gifting, elevating your
www.printwearandpromotion.co.uk
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