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P&P LIVE! 2026


fashion-forward fit. Plus, there are loads of new colours to choose from: stone, soft pink, sage, blue steel, earth green and midnight blue.


Come by and get hands-on, feel the fabrics, see the details up close and chat with the team. Whether you’re a regular or new to Asquith & Fox, see how its kit can help your brand look its best. Head to stand P10 to discover more.


AWDIS


This year, AWDis is dialling up the energy with more colour, more style, and even more ways to stand out – and it’s all available to check out at P&P LIVE!


AWDis has you covered with garments built for decoration, made to last, and ready to turn heads.


View the latest of the brand’s on-trend offerings, including two playful new shade additions to the classic JH001: bubblegum pink and teal. These vibrant newcomers bring a fun, contemporary edge to AWDis’s best-selling hoodie, giving decorators even more creative freedom. Also making its debut at P&P LIVE! is the new Vision Heavyweight collection. All new for 2026: the JH111 Hoodie, JH113 Sweat, and JH115 Zoodie. Crafted from a premium 340gsm blend, these styles offer a smooth, modern finish perfect for high-impact decoration. With clean lines, contemporary fits and a sustainable edge, the Vision range is designed to elevate everyday essentials with a fashion-forward twist.


Explore the freshest sportswear arrivals, including the JC442 Retro Sports Jersey. Channelling classic athletic style, this eye-catching piece pairs a contrast knitted collar with breathable fabric and a relaxed fit – perfect for all-day comfort. Whether you’re outfitting a club, gearing up for an event, or creating standout lifestyle merch, the JC442 serves up nostalgic sports energy with the modern performance quality you know and love from AWDis Sportswear.


For the full AWDis experience – complete with expert advice, a first look at new products, and plenty of inspiration. Head to stand D10 and say hello to the AWDis team.


BEECHFIELD BRANDS


Beechfield Brands returns to Printwear & Promotion LIVE! to showcase the SS26 collections across Beechfield Original Headwear, BagBase, Quadra and Westford Mill. Visitors will be among the first to explore the new season, shaped by modern lifestyles, elevated design and purposeful functionality.


Beechfield Original Headwear introduces contemporary silhouettes with relaxed structures, low-profile fits and performance-led detailing across lifestyle, athleisure and technical styles. The EarthAware organic collection continues to evolve, reflecting more considered material choices and a refined approach to conscious craftsmanship. BagBase brings confident, design-led energy, with highlights including the Athlux Collection alongside Everyday and Minimal Lifestyle ranges. Expressive Leopard Print and Kids Adventure styles sit alongside lightweight recycled fabrics, bold colour and modern silhouettes designed for life on the move. Quadra debuts the new UrbanShift collection alongside additions to the Studio range, both focused on lightweight, practical design. The Zürich collection delivers a more structured, performance-led offer, bridging the modern commute, business travel and everyday use through smart organisation and durable materials.


Westford Mill introduces a more expressive seasonal direction for SS26. Alongside core organic cotton EarthAware styles and garment-dyed finishes, the collection places greater emphasis on pattern and print. Oversized shapes and heavyweight canvas add a confident, premium feel, while staying true to the brand’s sustainability and reliability. Across all stands, visitors can enjoy live decoration demonstrations, explore the collections in real life and take away product giveaways.


Visit the brands on stands E30, E40 and E44.


Athlux rolltop backpack BEHRENS


Launched this year, Behrens’ new easily customisable Nexus T shirt delivers a flexible, cost-effective solution designed for a wide range of sports and settings.


JH111 Hoodie www.printwearandpromotion.co.uk


Designed with a sports crew neck, raglan sleeves and a dropped hem, it is made from a quick-dry technical fabric that is ideal for embroidery or print.


February 2026 | 35 |


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