Industry News
Fruit of the Loom to exit American wholesale channel by 2026
F
ruit of the Loom, Inc has announced it will phase out Fruit of the Loom branded styles in the North American wholesale channel by early 2026.
According to the company, this strategic decision enables it to concentrate its wholesale efforts on expanding the JERZEES brand, providing customers with a comprehensive one-stop shop offering a ‘good, better, best’ product assortment to meet a wide range of apparel needs.
Jeff Traen, senior director of marketing at Fruit of the Loom, Inc, said: “Over the past few years, we have focused on strengthening the JERZEES brand through targeted investments in product development, marketing, and imagery. “Our decision to exit the North American wholesale channel with Fruit of the Loom refl ects our commitment to creating an enhanced JERZEES portfolio that meets all our customers’ needs in one place.” Key styles that decorators and customers have come to know and rely on from Fruit of the Loom will be repositioned under the JERZEES brand label.
Throughout 2025, Fruit of the Loom wholesale products will remain available to decorators and customers, ensuring a steady supply of styles and quality. This strategic shift is focused solely on the North American wholesale market, and the company states it remains committed to the international, retail, and e-commerce presence of the Fruit of the Loom brand.
Fruit of the Loom, Inc will continue to offer inner and outerwear products at retail outlets across the globe, along with wholesale channels throughout Europe.
Print & Stitch completes a year of innovation, education and networking
P
rint & Stitch held its last roadshow in the 2024 series on November 7.
The year was fi lled with growth, innovation, and invaluable learning experiences.
Each of the 12 events, held across the UK from Glasgow to Exeter, provided a platform for industry leaders to come together, explore the latest technologies, and forge meaningful connections. This year’s series showcased some of the most innovative
embroidery and printing solutions on the market. Attendees had the opportunity to explore the latest embroidery machines from industry giants like Brother and ZSK, featuring advanced capabilities designed to meet the growing demands of the garment decoration world.
In addition to embroidery machinery, the events also showcased a diverse range of printing technologies that are transforming the industry. From direct to garment (DTG) and direct to fi lm (DTF) printing to heat presses
and vinyl cutting, attendees were able to learn fi rst hand about the tools shaping the future of custom apparel decoration.
Another major highlight of the Print & Stitch events was the expert-led demonstrations. These sessions gave attendees the chance to get hands-on with the latest machinery and decoration techniques.
• Visit
www.printandstitch.org to discover the 2025 dates and locations
Stocks appoints new sales manager for industrial embroidery machinery and software
A
nnette Sucharewycz is bringing over 20 years of experience in technical support and machinery sales to the role of sales manager at Stocks. Ms Sucharewycz’s career encompasses roles in embroidery digitising, technical consulting, and machinery sales. She has provided comprehensive support and training to clients and distributors globally, and successfully introduced advanced embroidery machines and software to various markets. Her extensive industry knowledge and dedication to client success align seamlessly with Stocks’ mission to
| 8 | December 2024
I’ve known Stocks for many years and to be working for a company that has such a positive outlook and an impeccable reputation in the market for machinery and support is very exciting. They’re a family run business, and it shows by how welcoming everyone has been.”
Andrew Stocks and Annette Sucharewycz
offer innovative and reliable embroidery solutions.
She said: “I am thrilled to be working with Andrew and the team at Stocks.
Andrew Stocks, director, added: “We are thrilled to welcome Annette to our team. Her deep understanding of the embroidery sector and proven track record in sales and support will be invaluable as we continue to expand our offerings and serve our clients with excellence.”
www.printwearandpromotion.co.uk
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