Industry News
Avery Dennison launches Optica T
he launch of Optica by Avery Dennison will look to address a series of traceability challenges within the apparel industry.
Optica draws on Avery Dennison’s decades of experience driving supply chain resilience, operational control, data transparency, and sustainability – from source to retail. The portfolio combines RFID smart labels, the atma. io connected product cloud, other industry leading software, in-field hardware, and technical support to provide factories and brands with greater control and visibility into manufacturing and supply chain data. This provision empowers factories and brands to take a proactive approach and make more informed decisions that help reduce waste, minimise inventory loss, boost profitability, and strengthen partner and consumer trust. It also helps address regulatory changes, enable compliance, and can be integrated into Digital Product Passport (DPP) initiatives.
Optica solutions for enhancing supply chain efficiency and transparency:
Optica makes on-demand visibility and real- time data possible
• Materials traceability enables verifiable tracking and transparency of the upstream supply chain. It allows clients to create a ‘bill-of-material’ containing product origin and composition on item-level, and link transactional documents and compliance certificates along the product journey.
• On-demand labeling allows for responding to last-minute label needs. It enables the right balance between ordering labels from a central location and the ability to print and encode labels on-site, driven by one online platform and data management system.
• Packing verification reduces inventory problems and mitigates disputes from inaccurate shipments. It allows factories to finish, pack and validate
Ross Promotional Products celebrates 40th anniversary
R
oss Promotional Products, a leading distributor of corporate gifts, promotional merchandise and printwear recently celebrated its 40th anniversary, at the Marriott Hotel in Glasgow.
The event included a product exhibition for clients during the day, followed by a celebration dinner with a variety of entertainment. The day was organised in conjunction with Nigel Bailey and the leading industry group Promotional Showcase.
In attendance at the exhibition were many of Ross Promotional Products’ clients who came to find out more about the latest in promotional merchandise. Gemma Macniven, event organiser at Ross Promotional Products, said: “We have put on great client exhibitions in the past, but we wanted to make this bigger and better than previous years to mark
| 12 | December 2024
content against the packing plan to improve accuracy. Scan results are consolidated in the
atma.io connected product cloud, where they can be visualised in the factory dashboard to provide a critical traceability read point for goods leaving the factory.
• Inbound and outbound verification minimises inventory loss and optimises claim management. It enables item-level order accuracy in a highly automated, low-touch, high- volume warehouse and distribution centre environment. It automates rejections and fixes discrepancies efficiently, with a tailored dashboard to increase visibility.
Sergio Shmilovitch, VP strategy, M&A and solutions, Avery Dennison, said: “Lack of visibility costs the industry billions each year, and erodes trust between partners and consumers. By connecting the physical to the digital, Optica makes on-demand visibility and real-time data possible, helping brands optimise their operations, reduce their risks, and improve their sustainability performance.”
The Outdoors Company adds premium luggage brand to its portfolio
T
Ross Promotional Products recently celebrated its 40th anniversary
our special occasion. Thankfully, the supply chain partners and clients came out in great numbers to support us.” Stuart Ross, managing director of Ross Promotional Products, said: “The team, and especially Gemma have worked very hard to make this an event to remember. Our supply chain partners brought a huge array of products to the day, giving the visitors loads of great product knowledge and future campaign ideas.”
he Outdoors Company has added Samsonite to its brand portfolio in response to increasing demand within the promotional merchandise sector.
Through this exclusive partnership, The Outdoors Company will be connecting its customers to the luxury luggage brand to offer fully customisable products at a great price point. The range is available in a wide variety of styles, including backpacks, travel bags, suitcases, and wash bags.
The Outdoors Company has similar partnerships with many more big-name outdoor brands, connecting customers to sought-after, premium brands through promotional merchandise, gifts and corporatewear.
www.printwearandpromotion.co.uk
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