What’s New: Russell Europe New year, new colours
Russell Europe introduces the Authentic Classic T for women and two new modern colours complement the Russell Authentics colour palette.
The Authentic Classic T 180F
Tan can be easily combined with classic colours such as black, navy and white, but also makes a fashion statement when paired with more expressive colours. Tan is now available for the Authentic Classic T-Shirt 180M for men.
• Natural I
n 2025, the popular Authentic Classic T from Russell Europe will not only be available for men and children, but also for fashion- conscious ladies.
The Authentic Classic T 180F made from 100% ring spun cotton stands out thanks to its feminine fit with body-defining side seams and a timeless design. Featuring a round neckline with cotton ribbing, a tear-away label and a continuous shoulder-to-shoulder neckband, the new arrival comes with plenty of top-quality features. The T shirt is machine-washable at up to 40°C. With a fabric weight of 180gsm for the coloured models and 175gsm for the white model, the T shirt is the ideal weight and scores points in terms of comfort and durability.
This high-quality essential is available in
eight colours – white, black, natural, bright royal, convoy grey, classic red, French navy and light Oxford – and in sizes XS to 2XL. With its excellent quality and smooth surface, the Authentic Classic T offers the perfect canvas for individual textile finishing and embellishment.
Tan and natural complement the Russell Authentics colour palette New year, new colours at Russell Europe: the brand is introducing the new colour tan for the Authentic Classic T, while the popular colour natural is being added to the Authentic Sweats.
• Tan
This harmonious and natural beige tone is reminiscent of latte macchiato and is perfect for those who love natural tones.
The colour natural is a soft pastel in a light cream tone that radiates freshness and class. The warm tone stands for naturalness and can be combined with almost any colour, so you can’t go wrong in terms of style. The unisex styles Authentic Hooded Sweat 265M and Authentic Sweatshirt 262M will both get the additional colour upgrade.
Other news in 2025
In 2025, the popular Classic Heavyweight T 215M will be given the new name Authentic Heavyweight T 215M and will thus become part of the Russell Authentics product family.
It is a T shirt essential with a higher fabric weight, making it one of the brand’s proven champions in terms of quality and comfort. Russell Authentics are manufactured in the brand’s own state- of-the-art production facilities in Morocco and regularly tested for their properties and qualities. There, it was confirmed once again that the 215M model is washable at 60°C and extremely easy to care for. The company’s in-house production capabilities mean shorter transport routes and better monitoring of Russell Europe’s environmental and ethical goals. All products in the collection are manufactured according to the Oeko-Tex standard. The Russell Authentics collection is perfect for customisation. From classic screen printing, dye sub printing and DTG, to high-quality embroidery and modern techniques such as DTF, Russell Authentics is the perfect blank canvas for almost every type of textile finishing and decoration.
Tan has been introduced to the Authentic Classic T, while the popular colour natural is being added to the Authentic Sweats
| 66 | December 2024
www.russelleurope.com
www.printwearandpromotion.co.uk
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