Industry News
Printful and Printify announce merger to deliver pioneering innovation for e-commerce sellers around the world
T
wo pioneering technology platforms have announced a merger to support customers with increasingly innovative production on-demand solutions. Printful and Printify serve hundreds of thousands of clients, including individuals running side-gigs, entrepreneurs creating their own brands, and some of the world’s largest entertainment companies using creative merchandise to engage their fans. By joining forces as equal partners and combining their technology capabilities and resources, the new company will be able to support their broad range of customers with increasingly tailored and innovative solutions.
The combined company will use the strengths of both Printful’s in-house production facilities, and Printify’s network of more than 85 third-party production partners to provide customers greater product selection, broader geographic reach, and ever improving fulfi llment solutions. This unique offering of production-on-
Anastasija Oleinika and Alex Saltonstall
demand capabilities will help speed up the replacement of mass production, both enabling the effi cient growth of customers’ businesses and reducing the harmful effect of overproduction on the planet.
The ultimate result will be a new, more
effi cient, fast-growing, and profi table company well positioned to drive innovation and extend its product and service offering to more customers in more geographies.
Alex Saltonstall, chief executive
offi cer, Printful, said: “This is an exciting moment for everyone. Printify is a business that we have long respected and I believe that there is a natural fi t
between the two companies. As our discussions progressed, we found that our cultures are very similar, while our businesses are even more complementary than we initially believed. I’m excited to see our two great technology companies combine strengths and provide our customers with ever improving opportunities to fulfi ll their business goals.” Anastasija Oleinika, chief executive
offi cer, Printify, added: “Our combined company will give our merchants more. More top-quality products, more places to sell, more innovative solutions, and more growth and profi t. “We’re also going to be able to provide best in class learning, talent density, and development opportunities for our teams. In recent years, the Latvian tech and entrepreneurial scene has caught up with our neighbours in the Baltics and Eastern Europe. This merger will not only help to crystallise that position but also give us the platform to be a destination for top talent from around Europe and the world.”
Novelty clothing supplier Shirtbox transitions to organic production model
S
hirtbox has successfully transitioned to using 100% organic cotton, leading to
receiving certifi cation from the Global Organic Textile Standard.
Neil Ratcliffe, co-founder of Shirtbox, said: “We’re well aware of our industry’s reputation and we understand the need to ensure that we do everything we can to minimise our impact on the environment. Our fabric dying process also saves thousands of litres of water. “As a small business it is diffi cult to make the transition because being sustainable and environmentally-aware creates a costlier supply chain, but we now have a far better product and we are operating as a carbon neutral
| 10 | December 2024
Shirtbox now utilises a fully sustainable production model
business which we are exceptionally proud of.”
Shirtbox has also become part of
the Remill scheme whereby customers can return their 100% cotton clothes to be recycled rather than throwing them away.
The scheme, known as circular fashion, allows materials to fl ow back to Shirtbox and the company then produces new products made from the old product. Customers can also send back any clothing they no longer wear from any brand as long as it is 100% cotton. Mr Ratcliffe added: “There are not many companies in our sector that currently support circular fashion so it’s something we are passionate about and the evidence shows it is the future for the fast fashion industry.”
The company, which was founded in 2014, has become a market leader for humorous designs and slogans and allows customers to personalise clothing to their own taste.
www.printwearandpromotion.co.uk
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