What’s New: Fruit of the Loom New arrivals in 2025
Fruit of the Loom presents three exciting new developments in 2025: the cult brand is expanding its product portfolio to include two new, innovative product groups as well as three new trend colours.
olive, natural, deep navy, cranberry, dark plum, desert sand, light graphite, sage, mineral blue, ocean teal and mountain blue. The Pure Cotton Ts are highly durable and are designed for repeated washing at 40°C.
Two new styles in a great product group
The practical and trendy newcomers for the new year are the Heavyweight Supercotton Sweats, with a fabric weight of 405gsm. Fruit of the Loom’s choice of material is once again ahead of the curve, because heavy fabrics are setting the trend in 2025.
Pure Cotton T T
he brand new Pure Cotton T from Fruit of the Loom was created in response to popular demand from fans. Made from 100% certified organic cotton, it perfectly combines style and an awareness for environmentally friendly, sustainable fashion.
The new Heavyweight Supercotton Sweats are super robust and super comfortable with a fabric weight of 405 gsm. The new product line offers a classic round-neck sweatshirt and a sweatshirt hoodie.
In addition to their comfort and durability, the new product groups are perfectly suited to individual finishing and embellishment – in true Fruit of the Loom fashion. Whether screen printing or DTG, the T shirts and sweatshirts guarantee consistently excellent results for almost every printing process and are therefore the ideal canvas for a variety of designs – making them perfect for team and corporatewear!
The following three new colour trends are used in various product groups: • Ocean teal: This is a particularly beautiful eye-catcher, manifesting as a rich green tone reminiscent of the depths of the sea. Fruit of the Loom is ahead of the curve with this colour, as WGSN and Coloro have chosen ‘Transformative Teal’
| 42 | December 2024 Heavyweight Supercotton Round-Neck Sweat
as the colour of 2026. Ocean teal is a slightly lighter shade and will be presented by FOL International as early as next year. The new trend colour will be offered in the Pure Cotton T, Iconic 195 Ringspun Premium T and Ladies 195 Ringspun Premium T product lines.
• Dark plum: This rich, sophisticated hue is reminiscent of fresh, ripe plums and is perfect for anyone who wants to sport a stylish and modern colour. The colour is a trendy update to the Pure Cotton, Iconic 195 Ringspun Premium T and Ladies Iconic 195 Ringspun Premium product lines.
• Truffle: This is a versatile, natural, earthy shade that works perfectly with pastels or black and white. The new colour can be found in the Iconic 195 Ringspun Premium T series.
Perfect everyday partner The new Pure Cotton T from Fruit of the Loom, made from 100% certified organic cotton yarn, is a stylish unisex all-rounder and an absolute must-have for 2025. Perfect for women and men who value a high-quality and comfortable T shirt that is sustainable and both casual and stylish. The Pure Cotton Ts are available in a classic fit in sizes ranging from S to 3XL and in a total of 15 brilliant and fashionable colours: white, black, red, royal blue, classic
The classic fit ensures plenty of freedom of movement, while the soft, brushed fleece material provides warmth and maximum comfort. The sweatshirts are available in two versions: as a classic model with a round neck or as a hoodie with a practical front pocket. The styles are also extremely durable and robust, making them ideal for both work and leisure. The smooth surface made from 100% cotton is ideal for any type of finishing or embellishment.
Both models are available in sizes S to 4XL and in seven colours: white, black, athletic heather, desert sand, college green, deep navy and mountain blue. The products from Fruit of the Loom are produced in the brand’s own production facility in Morocco, in line with the principles of ‘The Fruit Way’ and with consideration to ethical aspects. In this way, the brand not only guarantees the quality, colour and consistency of its textiles, but also ensures that they are manufactured with consideration to people and the planet.
www.fruitoftheloom.eu
At a glance • Fruit of the Loom presents two new product groups in its range: Supercotton Sweats and the first Pure Cotton T-Shirt.
• Three new trend colours: ocean teal, dark plum and truffle.
www.printwearandpromotion.co.uk
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