Instagram Advice
Print, post, profit: How to make Instagram work for your printwear business in 2025
Instagram expert, Estelle Keeber of Immortal Monkey, was back at Printwear & Promotion LIVE! in The Knowledge Centre sharing her secrets to Instagram success. In this article she outlines how you can profit from Instagram in 2025.
W
ith the printwear industry evolving at an incredible pace, it’s no surprise that social media has become a vital tool for businesses
looking to stay ahead.
Seeing a full house at The Knowledge Centre for my session on ‘How to maximise Instagram for business growth’ was a testament to how eager small business owners are to harness social media effectively.
Instagram is no longer just a place to showcase products – it’s a dynamic platform for engagement, storytelling, and direct-to-consumer sales. The businesses that embrace this shift and use Instagram’s latest tools strategically will be the ones that thrive in 2025.
Influencer marketing: The power of authentic partnerships Infl uencer marketing isn’t just for fashion brands and lifestyle products – it’s a game-changer for printwear businesses too. The right collaborations can introduce your products to highly engaged audiences, increasing both brand awareness and trust. The key to success is fi nding infl uencers who align with your brand’s values and audience. Whether it’s partnering with small- business owners, fi tness communities, or streetwear enthusiasts, authentic endorsements resonate far more than traditional advertising. Those who implement infl uencer marketing well will see an increase in both visibility and customer loyalty.
Instagram Reels: Visibility in a video-first world Short-form video has completely changed the way businesses market online, and Instagram Reels are leading the way. Reels
aren’t just a trend – they’re a powerful tool for storytelling, brand- building, and driving real engagement. For printwear
businesses, Reels offer an opportunity to: • Showcase the printing process to highlight quality and craftsmanship.
• Demonstrate product durability through creative, eye-catching visuals.
• Feature customer stories to build trust and social proof.
Consistency and creativity
are key. The brands that leverage Reels well are seeing stronger engagement, increased reach, and a more connected audience.
Instagram Stories: Engaging and converting followers While Reels help attract new followers, Stories are where relationships – and sales – happen. With interactive features like polls, Q&As, and countdowns, Stories allow businesses to build a direct connection with their audience.
Key ways to use Instagram Stories effectively include:
• Behind-the-scenes content that adds personality to your brand. • Limited-time offers and product launches to drive urgency. • Customer interactions and feedback to keep your audience engaged.
The businesses that show up consistently in Stories and create content that encourages interaction will be the ones that stay top of mind for their audience.
What’s next for printwear businesses on Instagram? The packed session at The Knowledge Centre proved just how valuable social media is for small businesses in the printwear industry. The key takeaway? Instagram is no longer just a platform for posting content – it’s a business tool that, when used strategically, can drive signifi cant growth.
As we move forward in 2025, the businesses that embrace
infl uencer marketing, Reels, and Stories will be the ones that build stronger brands, connect with the right audience, and drive more sales.
www.printwearandpromotion.co.uk
April 2025 | 49 |
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