April Contents NEWS:


5 Industry News Market and industry update


REGULARS: 20 Marketing Advice


With Colin Sinclair McDermott aka The Online Print Coach


49 Instagram Advice With Estelle Keeber of Immortal Monkey


57 The DTG & DTF Column With John-Paul Burton of YES Group


62 The Dye Sub Column With the Screenworks team


82 P&P Online The latest happenings online The team MANAGING EDITOR:


Melanie Attlesey, mattlesey@datateam.co.uk DIVISIONAL DIRECTOR:


Tony Gardner, tgardner@datateam.co.uk


ADVERTISING SALES MANAGER: Daniel Gardner, dgardner@datateam.co.uk PRODUCTION:


Tania King, tking@datateam.co.uk FEATURES:


24 P&P LIVE! 2025 Review Our round up of everything that happened at Printwear & Promotion LIVE! 2025


50 Focus on Childrenswear Garments for the little ones


58 Focus on DTG Printing The latest kit to keep up with the growing personalisation trend


64 Focus on Corporatewear Get suited and booted with this smart get up


71 Case Study


The Branding Lab talks about its Helix ONE purchase


72 Special Report


SproutWorld CEO, Michael Stausholm, discusses fighting fakes with AI


74 Focus on Golfwear


Golfing attire for the fairway and the clubhouse


Printwear & Promotion is published in Great Britain by Datateam Business Media Ltd, London Road, Maidstone ME16 8LY


Tel: 01622 687031 | Fax: 01622 757646


Circulation: email datateam@c-cms.com or call 01580 883844.


Printwear & Promotion is available on subscription, priced £103 (UK) and £137 (overseas). ISSN 0967-2486


The publishers do not necessarily agree with the views expressed by contributors, nor do they accept any responsibility for any errors of translation in the subject matter in this publication.


Suppliers have contributed towards the costs of some of the editorial, photographs and material in this issue.


www.printwearandpromotion.co.uk


April 2025 |3|


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84