Toverland
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Toverland: a park for all seasons
The family-owned Dutch theme park, which has a strong focus on seasonal events, also has plans for a holiday resort. Owen Ralph reports.
A
s you read this, thousands of daily Toverland guests will be enjoying Summer Feelings. Held this year from July 5 to August 24,
the seven-week long celebration promises to bring a Sevenum in the south of the Netherlands. During this period, with extended opening each
evening until 9pm, families can enjoy the Summer Feelings Parade in addition to a venue-wide programme of live entertainment. This includes performances from Toverland mascots Toos & Morrel, the water magicians Aqua Bellatores, Katari dancers, Joey the octopus, along with various singers a fire show on the roof of the station to the wooden coaster, Troy. For those seeking a theme park sleepover, the Pop-Up Summer Camp offers a choice
theme park because of the nice weather, but we notice that the extra entertainment provides another on events, this creates a real sense of urgency for people to return. We also see an increase in annual pass holders because they know that, although the rides will remain the same, they will get a different On May 24/25, the park marked its 24th anniversary with a return of the Troy Coaster
24
Challenge, in which 24 daredevils were invited to experience 24 hours on the 1km+ long ride. This thrill-seeking feat of endurance was staged to raise funds for Stichting Jade, a charity foundation inspired by Jade Kops, who was diagnosed with childhood cancer at the age of 14. Supporters could also buy a seat next to one of the participants for a less challenging 55 minutes. Other events have included the now-annual
can meet their favourite theme park influencers, plus the Toverland Escape Experience. The latter, staged over two nights in April 2024, recruited competition site after guests had gone home, completing challenges developed in partnership with local escape room operator Epic Escape. Since players took part for free, this one-off event was treated as a marketing exercise rather than a revenue generator. The Toverland team is now looking forward to
the Halloween Nights season, from October 4 scare zones were yet to be confirmed at the time of writing but are sure to provide some freaky after- hours entertainment. For younger or more timid
the year will be the Winter Feelings season from November 22 to January 18.
cocktail in the shadow of Solaris, the lighthouse overlooking Port Laguna, which has been transformed into a beach for the Summer Feelings period. When Toverland unveiled this atmospheric entrance plaza in 2018, it ushered in a new level of immersion in what began as a family entertainment centre when it was
themed land, Avalon, whose key attractions include the B&M dive coaster Fēnix and a Mack boat ride were added in 2023 along with various playground features. Together with many scenic touches and wish for a more complete themed land. Following this €11.5 million expansion, just one year
after Toverland welcomed one million visitors for the a new record of 1,174,000 was achieved. Having first dipped its toes into the accommodation market with the Pop-Up Summer Camp in 2020, the park recently filed a building/planning permit for holiday accommodation that will transform it into a destination
SUMMER 2025
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