Fairgame
www.parkworld-online.com
How Fairgame Is Using Guest WiFi to Gamify Loyalty and Reinvent the Customer Experience
In a competitive world where experiences are the currency of choice, Fairgame, London’s immersive playground, is raising the bar by blending nostalgia, street food, cocktails, and cutting- edge tech. But this time, the innovation isn’t in the games themselves - it’s in WiFi.
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airgame has partnered with guest connectivity and smart engagement platform Purple to turn something as mundane as logging onto WiFi into
a powerful loyalty scheme. The move marks a broader trend reshaping hospitality, retail, and entertainment: data-driven personalisation, without sacrificing the customer experience. Traditionally, WiFi is a utility for most venues. But
Fairgame considers WiFi a window into who their guests are, how they move, and what keeps them now see how often customers visit, what time of day they visit, and what triggers their behaviour. This is about customer relationships. By understanding patterns, Fairgame can shape every detail of the in-venue experience, from personalized offers to real- time feedback loops.
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seamless interface - not a clunky barrier. That simple log-in process immediately activates a cascade of insight. From splash-page promotions to follow-up offers and quick mobile surveys, the guest journey becomes a two-way conversation. For Fairgame, that means smarter marketing, better
segmentation, and a more agile, responsive guest experience. It also lays the groundwork for something every venue craves but few have cracked: a loyalty program based on real behaviour, not just points and punch cards.
reaching the right person, in the right place, at the businesses real-time insight into where their customers are, unlocking opportunities for personalized, timely The e-commerce world has long enjoyed the
advantage of granular tracking and personalized targeting that physical venues have not. Until now. mortar operators a digital toolkit comparable, if not
superior, to their online counterparts.
layer to its adult fairground experience. Adding WiFi- based data capture deepens that engagement, without ever feeling intrusive. The partnership also signals the power of shared
vision. Both Fairgame and Purple are backed by demonstrates the innovation that can emerge when aligned, tech-savvy companies come together.
backed companies can collaborate to create personal As entertainment venues continue to look for
ways to stand out, Fairgame offers a compelling blueprint: entertain boldly, listen deeply, and use every interaction - WiFi logins included - as a chance to build a stronger relationship with your customer.
earned - one seamless, surprising, personalized, and shareable moment at a time.
SUMMER 2025
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