Industry Insider
www.parkworld-online.com
Rob Paul - Design Director, LCI Productions
Park World’s Matt Broughton spoke with LCI Productions’ Design Director, Rob Paul, about why he turned his back on a dark laboratory, and what have been the big moments for LCI so far in 2025.
Matt: For those not familiar, can you give us a quick overview of LCI? Rob: LCI is a one-stop, design-led production house specialising in show production, immersive attractions, projection mapping, interactive displays, water and light shows, AR, and more. We deliver the full turnkey solutions and work globally.
Matt: Can you tell us a little about your background and how you came to be at LCI? Rob: I come from a science and engineering background. A long time ago I had a choice between creating attractions around the world or staying in a - taking a project from its earliest concept through to full delivery and seeing the journey.
Matt: What does your role involve on a day-to-day basis? Rob: Most days are filled with scheduling and refining timelines and budgets to keep projects on track. However, a big chunk of my time also goes into creative concept development, which is the part I really love. This entails sketching out ideas, mapping out immersive experiences, and finding technical solutions that will help bring them to life.
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“A big chunk of my time also goes into creative concept development, which is the part I really love"
or an interactive installation. That hands-on part of the job is so rewarding: operational reality.
Matt: Has the company always worked in so many different mediums or has that developed over time? Rob: have since expanded into museum exhibitions, themed attractions, water shows, projection mapping, immersive retail, guerrilla marketing, and the envelope by integrating cutting-edge projection mapping, immersive 4D simulation, dynamic water and light shows, interactive motion platforms, and full turnkey AV solutions enabling us to transform static spaces into sensory- rich experiences.
SUMMER 2025
SNFCC Athens Musical Fountains
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