Park News


Park World News in association with


Experience Economy booms P


eople seeking escapism, face-to-face interaction and shared cultural moments are driving a boom in the Experience Economy, according to new research from Grant Thornton UK.


The Experience Economy Index is a new research programme from Grant  


The ongoing programme will track trends and the economic contribution of the experience economy, changing consumer behaviour and where the sector is heading next.


According to the inaugural report, a rapidly growing part of the experience  through a specially designed environment.


A survey of 4,000 consumers carried out for the report reveals that 31% of Britons attended an immersive experience in the last 12 months, equivalent to 17 million adults*.


Grant Thornton carried out economic modelling of immersive experiences


  economy generated £7.4bn in spending in the last 12 months, including the wider economic activity generated through supply chains and employee  the economy and supported around 47,600 full-time equivalent jobs. 


shows that immersive experiences contribute to economies across the UK,  in Northern Ireland.


The report found those who attended an immersive experience spend an average of £210 on the experience overall, with a majority staying nearby overnight or making a specific trip to attend. Once there, more than a third ate or drank at local businesses, almost a third went shopping locally and a quarter used local taxis or public transport. See our full report on this research later in the issue.


Immerse LDN to debut Balloon Museum’s interactive art show


Immerse LDN, the immersive entertainment  redeveloped Royal Docks waterfront, will host Balloon  interactive exhibition when it opens this weekend. The arrival of EUPHOIA – Art is in the Air marks the London debut of the touring art project, which has previously appeared in more than 20 cities across Europe, North America and Asia.


Founded in Italy in 2021, Balloon Museum is produced by Lux Entertainment and showcases large-scale installations by contemporary artists, including Turner Prize winner Martin Creed. The London edition opens on 24 October and is designed as a playful, participatory experience aimed at visitors of all ages.


Immerse LDN says the launch comes as the district continues to expand its programme. Since opening, it has sold more than 1.7 million tickets and will   cultural scene, diverse audience and booming visitor economy make it an ideal choice for immersive experiences, and I know Balloon Museum is  that immersive formats are becoming increasingly participatory and must  


The district also features Timewalk, an interactive exhibition running through July 2027 that explores human history using research-driven storytelling and advanced audio-visual technology.


6


NOVEMBER/DECEMBER IAAPA EXPO EDITION 2026


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68