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Breeze Creative explores new possibilities for interactive projection technology
B
reeze Creative, the interactive product developer known for blending technology, play and education, is expanding its focus on projection-based experiences that encourage active visitor participation. The company says these approaches, which range from responsive floors and walls to digital drawing and sandbox systems, are helping attractions move beyond traditional screen-based engagement.
A spokesperson noted that public-space digital experiences have long centred on televisions, touchscreens and signage, but interactive projection technology is now broadening what
those encounters can be. Using projectors, sensors, cameras and specialised software, venues can create environments that react to movement in real drawings that transform into animated characters on large displays. For example, a virtual pond might ripple when someone steps on it, or a drawing could become an animated digital character. These installations are being adopted across museums, zoos, aquariums, cruise ships and family entertainment centres, offering alternatives to conventional arcade machines and static play equipment while making better use of available
space. Their adaptability also allows operators to update content for seasonal events or repeat visits, a flexibility that cruise lines in particular value. For cruise operators, this versatility is a key benefit, allowing a changing roster of experiences within the same space. Some systems combine projection with physical
materials, such as sandboxes where visitors shape landscapes that change dynamically to reflect elevation and water flow. Others let guests scan coloured drawings and see them appear as animated characters on digital displays, a format especially popular with families. Breeze Creative says these technologies support
educational goals by making abstract concepts more tangible through experimentation and shared discovery. They also complement live animal encounters and traditional interpretation at zoos and aquariums by blending entertainment with learning. When selecting interactive projection systems,
the company advises operators to consider audience needs, available space, ease of operation and long-term adaptability. Experiences that can evolve over time or offer multiple themes provide greater value than single-purpose installations.
visitors can do, create, discover and experience
The Beatles Story plans major expansion with new Liverpool attraction
The Beatles Story in Liverpool is set for a major transformation, with the museum announcing a move from its current Albert Dock home to a new 100,000-square-foot attraction at St Johns Shopping Centre in 2028. The relocation will more than quadruple the size of the existing experience and place it directly opposite Liverpool Lime Street station. Apple Corps, the company established in 1968
interests, will take ownership of the attraction, marking its first official Beatles fan experience in the city. CEO Tom Greene said: "Liverpool birthed the greatest band in history and today we are announcing a new experience in the city that does justice to that legacy. Just like Graceland or world-class destination for fans to visit in the centre
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of the city where the story started." The expanded attraction will use immersive
technology, original artefacts and recreated sets to locations such as The Cavern, Abbey Road and A second linked experience will open at St
Johns Beacon, which is being developed into a Yellow Submarine-themed viewing attraction will operate independently, with combined tickets available for both venues.
me right back to that journey, from Liverpool to
NOVEMBER/DECEMBER IAAPA EXPO EDITION 2026
Liverpool was, and still is, a music city. And now
opening of The Beatles at 3 Savile Row in London, scheduled for 2027.
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