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SimEx-Iwerks
of its wider design and integration capabilities and is a distributor of Christie projection equipment. For planners and designers, this creates
for a defined part of a project as well as a full attraction. A projection wall, an immersive room or a custom media installation each has its own requirements. Equipment selection needs to account for the physical space, the intended content and the way visitors will encounter it.
together in a shared cinematic environment. LED walls and a ceiling surround visitors with imagery, supported by spatial audio and effects. Guests will have audio and visual cues to turn their attention developed as a standalone venue. FlyRide remains another important part of the
scale imagery and sensory effects, the flying uses a large dome screen to immerse guests in the journey.
between the attraction system and the building around it. Seating, sightlines, loading, circulation, and maintenance access all need to be considered alongside the creative treatment, says Sal Agosta,
Beyond the Theater Zoo brings families into an elevated environment of bridges, netted routes and opportunities for
designed around the landscape give the attraction a distinct character. The wider nature attractions range include
natural playground elements. Guests do not need special equipment or abilities to enjoy them. These and audiences, including sites where a smaller play area may be more appropriate than a full attraction. Across the portfolio, support continues after
installation. Film licensing allows cinematic seasonal programming, while service and maintenance plans help operators care for their operating partners. For an operator, those considerations affect an
being made about the design.
them has wider applications. As destinations the company brings a combination of design, development.
NOVEMBER/DECEMBER IAAPA EXPO EDITION 2026 41
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