Attraction Update
www.parkworld-online.com
Welcome to Absurd City! A
BSURD CITY, the highly anticipated new attraction from Wake The Tiger, the creative team behind Boomtown Fair and Bristol's
doors at Westfield London on Thursday 15 October. Spanning a massive 80,000 sq. ft., ABSURD CITY is Europe's largest immersive art experience and the space at Westfield London into a surreal, interactive metropolis filled with extraordinary environments, hidden passageways, unexpected discoveries and unfolding stories.
Created by hundreds of artists, makers and creative specialists, the attraction invites visitors, known as Daytrippers, to step through a portal into a post-apocalyptic consumer paradise, housed beneath a protective, weather-proof dome.
The city's cheerful canine digital interface, REX, oversees every system, monitors its citizens and promises that everything is running exactly as it should. His message is simple: EVERYTHING IS FINE. Visitors are free to explore five wildly different districts, each with its own identity, inhabitants and secrets to uncover. From a hyperactive shopping precinct and a technicolour creative sanctuary to an underground hackers' haven, ABSURD CITY is a sprawling world where art, storytelling, technology and imagination collide. The five districts include: • Bloom Street: A hyperactive, hyper-luxurious shopping district controlled by REX, where visitors can discover the Mock Exchange, Cutting Corner Shop, Make-U-Better Pharmaceuticals and the headquarters of REX
52
News. In this consumer paradise, if in doubt, click checkout. • Reclamia: The city's scrappy waste-processing district, where resourceful inhabitants transform discarded products and unwanted objects into spectacular contraptions. It's also home to the Absurd City Museum, preserving relics and memories of the world before the climate collapse.
• Imaginopolis: A technicolour sanctuary for artists, visionaries and free-thinkers, where creativity, nature and play take centre stage. Here, REX's rules lose their meaning and joyful rebellion is part of everyday life.
• NEON // NEXUS: A rebellious haven for hackers and biohackers, where digital identities are rewritten and cybernetics collide with organic plant life. Its inhabitants are working to preserve Planet Meridia's lost natural world, with an ambitious plan to reboot nature.
• Elite HQ: Part corporate headquarters, part exclusive gated community, this luxury district is reserved for the city's wealthiest citizens. Without Emerald Platinum Elite status, visitors may struggle to make it through the designer gates. Unlike a traditional exhibition or performance, ABSURD CITY is a self-guided, fully interactive experience, encouraging visitors to explore at their own pace, investigate their surroundings and uncover the stories to ultimately save the city. Behind the spectacle lies a playful but thought- provoking exploration of consumerism, surveillance, environmental collapse and social inequality,
alongside themes of creativity, community and resistance.
The London opening marks a major milestone for Wake The Tiger, following the success of its original Bristol attraction, which has welcomed more than half a million visitors since opening in 2022. ABSURD CITY takes the parallel world of Meridia to an entirely new scale, creating an ambitious new destination for families, friends and curious explorers in the capital.
Luke Mitchell, Chief Creative Officer and years imagining what a city with absolutely no rules could look like, and now people can finally step inside it. Every district has its own personality, its own stories and its own surprises, and there's an incredible amount of detail waiting to be discovered. Hundreds of brilliant artists, makers and creative minds have helped bring this world to life, and what's most exciting is that no two people will experience it in quite the same way. We can't wait to
Graham MacVoy, CEO and Co-Founder of
London is a huge moment for Wake The Tiger. What started as a creative idea in Bristol has grown into an extraordinary 80,000 sq. ft. world in the heart of the capital. But beyond the scale and spectacle, this is about creating somewhere people can escape the everyday, reconnect with their imagination and experience something genuinely different together. We want people to leave feeling inspired, curious and perhaps looking at the world around them.
NOVEMBER/DECEMBER IAAPA EXPO EDITION 2026
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
