Alterface
www.parkworld-online.com
Alterface celebrates 25 years of Magic Marking a quarter century of pushing the boundaries of guest participation.
B
elgian interactive attractions specialist Alterface is celebrating its 25th anniversary: 25 years of innovation, creativity and one
constant principle: making technology invisible so the story can take centre stage and guests can become fully immersed in the experience. From its beginnings as a Belgian university spin-
off exploring gesture recognition to its position today as a trusted technology and creative partner for the global themed entertainment industry, Alterface has spent a quarter of a century mastering one thing above all: interactivity. The numbers tell part of the story: more than 150
interactive attractions delivered worldwide, over 25 industry awards and more than 150 million guests experiencing Alterface creations. guest first. Technology should feel natural and
intuitive, and ultimately disappear behind the experience. When guests are no longer thinking about the technology and are simply enjoying
25 years of bringing stories to life Among the many attractions Alterface has Maus au Chocolat at Phantasialand marked a key milestone in the ride expertise. The LEGO interactive dark ride, partnership spanning more than 15 years and to a major international licensed attraction, Popcorn Revenge at Walibi Belgium further and guest participation in a format that has become a signature of the company.
part of the story. Its latest projects span next- generation interactive dark rides and immersive
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based interactivity of Phantom Theater: Opening Nightmare at Kings Island and the personalised, geolocation-driven experience of Stranger Things: Face the Dark collaborative, non-intrusive interactivity of The Enchanted Greenhouse make experiences more engaging, immersive and personal.
25 years, and still curious To mark the anniversary, Alterface brought together clients, partners and friends of the company for a celebratory drink at its booth collaboration and great adventures, and to raise a As Alterface celebrates this milestone, the
company is looking ahead to the next chapter, collaborative spirit that have shaped its first 25 years.
NOVEMBER/DECEMBER IAAPA EXPO EDITION 2026
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