Attraction Update
www.parkworld-online.com
THG Creative Debuts Temple Square Visitors’ Center, a First-of-Its-Kind Immersive Experience
T
HG Creative has announced the completion new immersive experience developed in
collaboration with The Church of Jesus Christ of year transformation.
led the creative design and full production of the through execution and opening.
combining spatial environments and global storytelling to help visitors better understand the including the role of temples and the beliefs central to its global community.
experience serves as a central orientation point within Temple Square. Visitors move through a and storytelling into a cohesive journey that moves At the core of the experience is a series of
replicated environments and interpretive spaces that provide rare public access to areas not typically these elements translate complex subject matter into emotionally resonant.
Key Experience Highlights: • Replicated architectural environments offering insight into spaces not typically accessible to the public
• A narrative-driven journey that allows visitors to explore at their own pace
• Large-scale media installations integrated directly into the physical environment
•Original content captured across multiple experiences
• A layered storytelling approach that brings a unified experience
and meaningful for someone encountering it for the first time. That lens shaped everything from the storytelling approach to the design of the space
global audience regardless of prior familiarity. The storytelling relies on real voices and lived experiences drawn from individuals around the world to create a narrative that feels both personal and globally connected.
You see that reflected in how real stories are
experience is designed to create points of resonance across cultures and perspectives. The project was developed through a deeply
extends its appreciation to Donna Lawrence collaborators whose expertise helped bring the experience to life.
Center offers a preview of a new model for how experiences.
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