Electric Dreams
www.parkworld-online.com
Could an EV charger be the key to increasing your bookings?
By Andy Knight, Head of EV at Nayax F
or years, amenities in hospitality followed a familiar pattern. Free Wi-Fi. Parking. Breakfast included. Each began as a
competitive differentiator before becoming a common expectation. Electric vehicle charging is following a similar trajectory, but with one it actually influences where customers choose to go.
As the number of electric vehicles on UK
roads continues to rise, drivers are becoming more deliberate about where they stop, stay, and spend their money. Charging a vehicle is increasingly shaping the journey itself, presenting a significant strategic opportunity for hotels, holiday parks, leisure venues, and destination hospitality sites that historically monetised dwell time only once guests were on site. EV chargers are changing this dynamic,
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becoming part of the commercial engine of the venue by attracting high-value visitors and influencing destination choice before guests even arrive.
From convenience to decision- maker Historically, drivers chose venues based on location, price, and reputation. Today, however, for a growing segment of customers, charging access sits alongside those criteria. A destination hospitality site without charging may not just be less attractive, it may be removed from thought process when deciding upon a journey. Research from a UK-focused survey shows
that 97% of EV drivers say they would visit a destination more often with an improved charging experience, and 82% would choose
one destination over another based on charging quality, highlighting that reliable, convenient charging strongly influences where drivers decide to stop and stay.
The booking multiplier effect The commercial implications for hospitality operators are visibly tangible. Firstly, there is the visibility factor, with many EV drivers actively searching for charging locations when planning trips. Being listed on charging maps and route- digital footprint, placing the site into a new discovery channel that simply did not exist a decade ago. Secondly, there is booking conversion. If two
comparable venues sit within a similar price bracket, the presence of on-site charging can tip the decision in your favour. The difference
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