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Asia


In the Southern Chinese city of Shenzhen, a global touring exhibition inspired by J.K.  franchise made its fourteenth stop in October  a natural forest setting, drawing on memorable scenes from the films. Typically operating for three to five months in each host city, the exhibition takes the form of an around one- kilometer illuminated walk-through trail. Covering a site of around seven hectares,


the walking path features around 20 recreated movie sets. These include gesture-responsive LED lighting, spell-activated interactive video  characters. The installations provide abundant photogenic spots, making the tour perfect for social media sharing. While firsttime visitors praised the attention to detail and cinematic atmosphere, responses from more devoted fans were mixed. Some online reviews noted the absence of a story-driven journey and called for substantive interactions with staff casts. Part of the unevenness stems from staffing choices. Performers were partly recruited from local fan clubs and cosplay communities, which brings enthusiasm but sometimes also results in variable performance quality. This points to a challenge in travelling exhibitions: ensuring the quality of interactions and tapping into the local market.


Interactive 3D projections activated by hand gesture and spell-casting


large-scale themed attractions. Yet the experience itself is relatively short, typically lasting between 1 to 1.5 hours. At a headline price of RMB 299 (US$ 35), the Harry Potter night walk is widely perceived as expensive when compared with full- day offerings in the region. The Shenzhen run functions as a soft launch


for the franchise as a standalone attraction in the Chinese LBE market. With a fan base in the millions, attention now turns to a planned Harry Potter Studio Tour in Shanghai. Anticipations are likely to be even higher, particularly around story- driven narratives, production quality, and long- lasting visitor appeal.


The attraction is located within the Mission


Interactive 3D projections activated by hand gesture vi and spell-castingom within a two to threehour


 approximately a 45minute drive from the urban center. Developed by Warner Bros. Discovery and experiential events platform Fever, in partnership with local firm Weiyi Culture Limited, it draws sitors largely fr


drive distance, covering cities like Shenzhen, Guangzhou, Zhuhai, and Hong Kong. This places  entertainment markets, alongside major attractions such as Hong Kong Disneyland and multiple Chimelong parks. Expectations are correspondingly high, driven by


the global appeal of the Harry Potter brand and the locally sophisticated audiences familiar with





 Asia continues to show active moves in leisure and entertainment investment, with major international theme park brands enhancing existing portfolios, and new themed-land expansions underway. On the contrary, new entrants to the LBE sector took a more cautious approach, bringing in alternative concepts featuring flexible footprints and adaptable locations. Here are five more highlight projects from within the region. Despite minor operational glitches at the beginning, the projects will remain closely watched as they continue  landscape. • Disney Adventure officially set sail on March  cruise ship and the first vessel based in Asia and homeported in Singapore. Despite its delayed launch, a strong regional marketing campaign began in early 2025, including pre-sales across major Asian cities. Supported by hardcore Disney fans and deep-pocket families, bookings are robust with a high proportion of first-time cruisers. It effectively  theme parks and strengthens its positioning in Southeast Asia. At the same time, all three Disneyland resorts in Hong Kong, Shanghai, and Tokyo continue to actively pursue expansion of new themed areas following the robust visitor receipts in 2025.


• Exploria Singapore, an immersive, nature- 4


themed FEC at Mandai Wildlife Reserve, opened on March 3. Covering 10,000 square meters, it integrates nature learning with cutting-edge multimedia, enriching the indoor edutainment offerings of the Mandai resort


• PokéPark Kanto opened on February 5 as  land within the 60-year-old Yomiuriland in    Town- an indoor arcade area offering games, retail, and dining.


• Sun World Vung Tau launched in February as a 15-hectare themed water park by Sun Group in Blanca City, Vietnam. It features two record-setting slides and several attractions debuting for the first time in Vietnam.


• Chengdu Panda Ocean Park, a 20,000-sqm indoor aquarium, began trial operations on March 18, 2026, ahead of its official opening on May 1.


It is positioned to complement the


existing panda-focused destination attraction and create synergy between marine- and land-based tourism offerings.


Ms. Daisy Long is currently leading AECOM’s Economics practice in Hong Kong, covering the Greater China and key Southeast Asia markets. Ms. Long brings more than 10 years of professional experience spanning a mix of public and private sectors, in the fields of economic and strategic planning consultancy. At AECOM, Ms. Long expertise includes strategic regional planning, themed entertainment feasibility studies, mixed-use commercial development consulting, and real estate market updates. See oversees the entire consultancy project lifecycle, contributes to the TEA/AECOM Theme Index (2019-2024) and other market publications, negotiates fees and terms with IP brands, and conducts Input-and- Output economic analyses for a broad range of stakeholders. Ms. Rachel Li (Senior Economist) and Ms.


Nikki Li (Project Economist) are both important members of AECOM’s Economics team, delivering comprehensive market studies, conducting interviews with IP brands and operators, and providing qualitative and quantitative analysis with strategic insights to support informed client decision-making.


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