www.parkworld-online.com
The experience economy
Based in Germany, Spree Interactive excels in providing turn-key, free-roam VR attractions for location-based entertainment operators. Bryony Andrews, editor of GlobalAmusements&
Play.com, spoke to managing director and co-founder Jonathan Nowak Delgado about the future of the experience economy in a post-COVID world, and the role of commercial VR attractions for the LBE industry...
Jonathan has worked in the innovation consulting, natural resources, medTech and entertainment industries, starting his career as a strategy and innovation consultant for Virtual Consulting International in its Perth, Johannesburg and New York offices. As a founder and CEO of the medical company Digital Smile Design, based in São Paulo, he was responsible for the global sales of software to dental clinics. Now, Jonathan is co-founder and managing director of Spree Interactive.
H
eadquartered in the German cities of Munich and Nuremberg, Spree Interactive (formerly known as Holodeck), has played an integral part in a number of world-first projects in recent years. Of particular note are the VR Roam&Ride tracking system for Europa Park’s legendary Valerian coaster, as well as the tracking system for VR Bumper Cars at Erlebnispark Schloss Thurn. Now, however, the company has turned its hand to the product side, creating turn-key VR attractions for the LBE industry. Spree Interactive’s central product offering for operators is its turn-key VR attraction, Spree Arena, which comes in two sizes: 10x10m, catering for ten congruent players, and 6x6m, which caters for six congruent players and which was launched just last month at the ShowUp virtual trade conference. “As a turn-key offering, Spree Arena includes every aspect an operator needs in order to get started: from hardware and software through to consultation,
54
installation, training and technical service,” explained Jonathan. “The new six player version combines several aspects - a compact footprint, high throughput and affordability. We’ve deployed a new generation of technology which allows us to eliminate a very expensive component and to pass this cost reduction along to our clients.”
A content-led business model Central to Spree’s offering for operators is what Jonathan describes as a “Netflix-style” subscription approach to content, which ensures operators always have access to new games. Operators purchase Spree Arena with a ‘content bundle’ that fits their needs - whether that’s two new games per year as standard, or more specialist content as needed. Aware that content is key when it comes to VR attractions, as well as developing games in-house, Spree has worked with a number of partners to ensure its content offering is
WINTER PART 2 2021
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64
