Flying Theatres
Kraftwerk Living Technologies (KLT) was involved in the project, Batman: Dark Flight at Studio City, Macau KLT’s Kevin Murphy
City in Macau and continuing with some of our new flying theatres opening this year. Our equipment has been a perfect pairing for this evolution as it is electric actuating thus nimble in movement and quiet, giving the creative teams the ability to create a truly thrilling experience.” “We do a lot of different media-based
experiences, but there is a reason why we are best known for our flying theatres,” says Stefan Rothaug, Brogent. “The flying theatre works not only in a theme or amusement park it is one of the few ride types that have proven to be feasibly operated as standalone/midway attractions. Six of our clients’ locations around the world are standalone attractions and there are more are in the pipeline. Currently, they are all running their very own content generally as a panoramic flying attraction over the country/region in which they are situated, but many already started to try a cinema approach with multiple movies or special movies for a short time as marketing event.” Stefan continues, “In the theme park field, flying
theatres work perfectly in connection with IPs, for example our ride at Legoland Florida that features the LEGO MOVIE IP, which is also ready to open at Legoland California and Billund. Another example of a strong IP partnership is our i-Ride in Fujikyu Highland in the greater Tokyo area launched a film based on the Japanese Manga/ Anime series Evangelion and just in time for the final season of Anime series ‘Attack on Titan’. Brogent, together with its Japanese partners, is launching more ‘Attack on Titan’ the coming months. “Besides heavily story driven projects, like
Voletarium at Europa-Park (where the attraction has its own micro-themed area and the story starts at the entrance plaza, through the building, the queue into the main show room and the exit store), there are also concepts like “This is Holland” where the ride is part of an educational exhibit,” says Stefan. Mike Frueh, senior vice president, licensing
and distribution, SimEx-Iwerks Entertainment says: “Having a scalable, flexible and highly cost- effective product is creating opportunities. Presently we’re working on over 10 new FlyRide attractions,
30 Batman: Dark Flight, Dynamic Attractions
primarily in the US. And critically, we’re developing a powerful catalogue of flying films, and offering customisation of each film to highlight every location.” Andreas Stickel, director of business
development at Simtec Systems, tells Park World, “The trend we can see is to provide turnkey high- quality solutions, including AV systems, screens and media with a certain flexibility in the size of the individual flying theatre systems. “In the past we have mostly sold our HEXaFLITE
72 system (72 seats), whereas we now see more need for mid-size and smaller systems to fit into venues with smaller dimensions. Simtec has reacted to this trend and is providing the new HEXaFLITE 2.0 system in sizes of 20 to 72 guests per platform. We even have developed a HEXaFLITE 4 mini flying theatre system for venues with a ceiling height of about 6m. “Clients are also looking for latest projection
technique or LED screens to provide a first-class guest experience. Spherical LED screens are bringing the flying theatre attraction to a new
quality level.” Triotech’s Christian Martin says that size of
the investment requires “a reliable, established operator to have secured a prime location. That is a key cornerstone of any flying theatre experience coming to life. Secondly, it is important that an “experience” mindset becomes the approach to the entire design. A flying theatre cannot be “just a ride”. It must be designed as a complete experience that begins as guests arrive at the venue, or even as they scout and shop online. This means heavy theming, peripheral activities to do before and after, and of course staff that complement the experience. A good way to implement this is to base the design on storytelling. Starting design with a story always ends up delivering a more fun experience for the guest, in any attraction.” Simtec Systems’, Andreas Stickel offers an
analogy: “The success of a flying theatre attraction depends on the usage of its single components, like preparing a first-class meal! If one of the ingredients is not up to the highest quality, your
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