Flying Theatres


FlyRide, SimEx-Iwerks


on the priority list list


Gate bridge, Alcatraz and so on. The others  geography. According to Christain, “this has a huge


A particularity of  


   


impact on the investment level. Having a for one single attraction can be quite expensive,” he says, adding “a well-established operator is paramount, or one that has secured a prime  


been very large attractions situated in theme parks. Now we see smaller, scalable solutions being brought to market which allow for more customised layouts that can   theatre experience as a stand-alone business in a location-based entertainment model. For instance, downtown of a large city as  park in the suburbs. Real estate is expensive so access to a smaller more tailored solution can be an advantage to an operator.” Daryl White, vice president of global  Creative Group has slightly different take on 


WINTER PART 2 2021


a seedling  to the scale where it seems everyone in the past decade was clamouring for some kind of  or region. That travelogue type of movie was novel for a time, but it seems more and more clients now are looking for true storytelling to drive the narrative of the experience. Whether character or environment driven, guests want to become part of the story and feel purpose. Also, since the market now has matured to where developers and their guests can clearly see quality differences in both equipment and media, the demand for a higher level of experience is setting a clear demarcation line between a hyped-up 4D  Cindy Emerick Whitson, executive


vice president of business development, Dy clients have successfully designed a more     


 27


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