Park News
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How has the pandemic affected your purchasing decisions for 2022 and beyond? in association with
Big Question Fons Jurgens,
Efteling, Netherlands Although the closure of the park obviously has consequences for Efteling, it is important to keep looking at the long term and to keep working towards our
Vision 2030. This means that we continue to invest in the quality experience for our guests, our employees and technology to ensure that our guests continue to be amazed in our World of Wonders. But we also need to make sure to protect our capacity in the future. Our goal is to be the only theme park resort
in Europe to receive a 9+ rating from visitors by 2030. Despite the park closure, we are moving forward with new developments, albeit moderately and preparing for the reopening. We are looking forward to the opening of the Nest! play forest in early summer and the new Bäckerei Krümel later this year.
Nick Laister, Fairytale Farm, UK I think one of the biggest changes the pandemic has brought about is that B2B purchasing is getting much more like B2C purchasing.
Before the pandemic, we very much focused on meeting representatives because so little could be done online, but now B2B ecommerce sites are catching up and becoming more like domestic purchases. We are also leaving decisions until much later than we did before the pandemic, simply
because it is so difficult to plan. We were lucky in 2020, as we didn’t have to abandon anything we had paid for, but I expect we will act much more cautiously for 2022 and beyond. In terms of bigger items, we are still focusing
on outdoor attractions because of the uncertainty of our ability to operate indoor facilities. We have just pressed the button on a new dinosaur area instead of the indoor party rooms we had planned for 2022.
Aldo Maria Vigevani, Gardaland, Italy Despite the pandemic situation, we are positive about the future and will keep on investing in new attractions and
accommodations. In mid-May 2021 we are ready to open the
new LEGOLAND Water Park Gardaland, the first LEGOLAND Water Park in Europe and also the world’s first inside a theme park that is not LEGOLAND branded. With an investment of some 20 million euros,
LEGOLAND Water Park Gardaland will cover an area of 15,000 square metres and it will be an entirely LEGO themed water park for families. Gardaland, supported by Merlin Entertainments - the UK Group which owns our business, will keep on developing the Resort also over the next few years: we have already planned the launch of a new major attraction for 2022.
Claudia Leicht, HANSA- PARK, Germany HANSA-PARK has always had
in association with
a well filled project memory which is our basis for decision making. We are constantly pushing projects of all kinds and sizes forward until they are ready for construction. All these projects rank equally, and we are not set to an appointed order. This enables us to decide flexibly and pull the right project at the right time. We’ve done that very successfully in the past and we will continue to do so in the future. Some projects we have implemented very quickly. KÄRNAPULTEN for example - that project was a matter of less than 12 months, while other projects have had a comparatively long waiting time. T The Covid-19 pandemic will not change our
approach at all. On the contrary, it only shows us that our way of decision making is crisis- proof, and we are thankful for that.
Riccardo Marcante, Mirabilandia, Italy The pandemic has obviously influenced our decisions, in fact moving all our plans forward, which remain largely unchanged otherwise.
We are about to experience a new season of
living with the Covid, but we are confident that the response from visitors will be positive. We have implemented all the necessary measures to ensure our guests have a safe and enjoyable time. Our staff are highly experienced in managing the day- to-day operations of the park safely. We’ve learned since 2020 that “safe fun” is possible, and park visitors have experienced it directly as well. So, we are convinced that by 2021 the public will still choose to have fun with us.
WINTER PART 2 2021
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