www.parkworld-online.com
travel, everyone wants Disney or Universal quality, though when reality hits, budgets for a full-day theme park are generally closer to, or less than, $300,000,000. Lotte’s Magic Forest is a beautiful example of what that kind of budget can get you. We’ll have a couple signature attractions, including a Blue Fire clone and Power Splash from MACK, as well a slew of fantastic family and teen attractions to round things out.” There’s more. “Given that Legacy has such a strong
presence in Asia,” adds Jeffs, “we got hit early and hard by COVID-19. However, this has fortunately meant that our business has been on the first wave of recovery as well, and we now have several great projects in the works across China, Korea, and Indonesia. In China, we have a very wide variety of work, ranging from an automotive theme park, to a IP-based studio park destination, along with a year-round exhibition on the site of the famous Harbin Ice Festival. In Korea, we’re cooking up some exciting new things with our longtime partner Lotte, and in Indonesia, we are at the start of a new relationship with the country’s largest developer on something really inspiring. I’m excited to share more details on all of these soon.
Sidebar Legacy’s Golden Crown Awards Chimelong Jeffs was asked what current and future trends in the
industry he has noticed. “We are continually reminded that the most successful projects are those that respect the tenets of our industry. The reason our medium exists is to allow the entire family to immerse themselves in an environments that engages all five senses, and offer something that can’t be experienced at a mall of movie theater. The further we stray from that idea, the more likely we are to fail. One timely example is VR. While there are a few groups out there doing some interesting work, I believe that VR, at its core, is counterintuitive to the themed entertainment medium both artistically and commercially, and it seems the marketplace now is reflecting that, again. “Geographically, Asia continues to be Legacy’s most
important market, just as Saudi Arabia continues to be the great sleeping giant, primed to awaken at any moment now,” Jeffs concludes. “In 2021, The Sea Shell Aquarium at VinWonders theme park in Vietnam will mark our firm’s first project in a country which also shows a great deal of promise. Elsewhere in the world, with an emphasis on emerging markets, we are making an effort to spread the word about our ‘Boutique Theme Parks’ like Trans Studio Bali, Trans Studio Cibubur, and Lotte’s Magic Forest. In most markets which have yet to mature to a point of being able to afford the major western brands, these smaller, budget-conscious parks might be the perfect fit for the moment.”
WINTER PART 2 2021
Legacy Entertainment won three awards for their design of Shanghai Haichang Ocean Park. These recognitions are only the latest for Shanghai Haichang Ocean Park, a major marine life theme park which welcomed over 3,000,000 guests in its inaugural year. In 2019, Shanghai Haichang Ocean Park was named “Best Theme Park” by China’s largest theme park organization, CAAPA (Chinese Association of Amusement Parks and Attractions), whilst one of the park’s signature attractions, Lava Drifting, was recognized with IAAPA’s prestigious Brass Ring Award for innovation. Haichang invested over $700,000,000 to build the 73-acre theme park in Shanghai’s Pudong district. The park, which debuted in November 2018, is the primary competitor to the nearby Shanghai Disneyland resort. “From the start of this project in
2013, Haichang was firm in their commitment to building a marine life park that would set a new standard for domestic Chinese audiences,” said Taylor Jeffs of Legacy Entertainment, the park’s designer. “Obviously we are thrilled to see their audacity has paid off, not only in satisfied customers, but also in recognition from their peers.” Since its grand opening in November
2018, Shanghai Haichang Ocean Park has quickly become recognized as one of China’s most successful theme parks, both in terms of operation and commercial performance. The 73-acre, U.S. $730,000,000 project boasts several notable features, including mainland China’s first orca habitat, as well as the world’s longest Rapids Ride. The park, located 37 miles from downtown Shanghai, is owned by Haichang Ocean Park Holdings.
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