Park Update
www.parkworld-online.com
Sword of honour
How have you coped with the challenges presented by the pandemic? What changes
Main stage There are
many reasons behind the park's popularity, and one of these is our commitment to present our guests with new, exciting experiences every season.
What’s new at Global Village Dubai in 2021? There are many reasons behind the Park’s popularity, and one of these is our commitment to present our guests with new, exciting experiences every season. Over and above the countless new shows, rides,
restaurants, and dozens of Instagrammable moments, this year we have also implemented an extensive digital transformation. Our new digital platforms include a state-of- the-art navigation system on the Global Village app, as well as ecommerce functionality for entry tickets, Wonder Pass points and parking. We have also introduced WonderBot – an AI chatbot who can assist guests with both purchases and information. Our drive to be able to offer a cashless park experience to guests this year led us to launch a next- generation e-wallet solution GVPay by noqodi. Whilst we have not been able to host our signature
concert series this season, with a little out of the box thinking, we have created excitement with events such as our virtual opening concert with almost 2000 artists from 80 countries and our biggest festive event to date with Santa making his fi rst Global Village appearance on a camel! We are also well on the way to achieving the 25 Guinness World records in 25 weeks challenge that we set ourselves in celebration of our Silver Jubilee Season.
WINTER PART 2 2021
guest experience? When we took the decision to open our doors as usual this year, we knew we would be operating under a new normal and asking our operational teams to be more agile than ever before. As we planned for opening we worked hand-in-hand with International organisations and government authorities to fundamentally raise the bar and ensure that the precautionary measures that have been put in place become the new standard. It was important for us to use these enhanced measures as an opportunity to improve guest experience. Instead of social distancing stickers in the Kids Theatre, the entertainment team introduced huge colourful teddy bears to keep guests two metres apart; face covering is obligatory so we designed complimentary masks for kids to make it part of the fun; a partnership with leading producer and supplier of sanitisation services, SHIELDme, allowed us to implement one of the most comprehensive sanitisation plans in the industry; AI enabled security cameras and a roaming safety robot helps us ensure that guests and partners respect our safety guidelines. These are just a few examples of the many initiatives
that were implemented. Coupled with our digital transformation, this considerable programme allows us to give guests the peace of mind they need, so they can concentrate on having fun! Recognised as HSE Initiative of the Year at the
Innovation in Construction & FM awards 2020 and awarded the Sword of Honour by the British Safety Council for the second year running, we are very proud of our team’s commitment and achievements this year.
Do you have any plans for expansion? Will we see more ‘Global Villages’? We will continue on our quest to enhance our offerings and craft unique guest experiences by bringing the wonders of the world to our guests. Our mission to bring together extraordinary people from around the globe to redefi ne how we experience culture, will shape all our future endeavours. We remain open to opportunities and are in discussions with certain international authorities with regards to the Global Village concept.
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