PW-FEB20-45-46-Event-Review.qxp_Feature 02/03/2020 15:55 Page 46
Industry Event
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we’ve enjoyed a particularly great response to the Harry Potter range and to Marvel character gloves. “With Redemption continuing to grow, we’ve
invested heavily in our own retail quality products and this year was the busiest ever for our Redemption stand,” observed Phil. Multinational developer Sega, meanwhile,
found its ‘Mission: Impossible Arcade’ was the most popular game at the show. “It was
constantly played throughout the show – a testament to the power of this multibillion-dollar blockbuster film franchise. The awe-inspiring safe house-themed cabinet with action-packed gameplay and immersive sound left players with a big smile on their face. Mission: Impossible Arcade is the must-have video attraction for this year,” said Lester Travasso, sales & marketing executive at Sega. “EAG always kicks off the year on a positive start
for us,” added Justin Burke, general manager at Sega. “We have a huge portfolio of products, so this year we focused on the latest and strongest products – and that strategy worked out great for us. We want to thank all visitors and the show organisers for helping make EAG an all-round success for us.” Electrocoin had a very positive response from
visitors to the stand this year, John Anthony told Park World; displaying redemption titles, new style prize machines, gaming machines, pinball machines, dance games and venue management systems. “Products like the Skill Cut Winner (available in
eight colours), Drop a Winner have been proven to do very well on location over the last year and were very popular with visitors,” John said. “Also on display and attracting attention were pinballs by Stern and
new products like the Four Player Ball Paradise, along with the Tiki Tumble, which was specially flown over for the show.”
Immersive entertainment Stand-alone immersive entertainment experiences were also a substantial feature at EAG 2020, adding a touch of drama to the show floor. Immersive and mixed reality developer Holovis, for
example, unveiled a new range of multisensory, immersive and interactive products designed for family entertainment environments at EAG - two of which, The Descent and AR Laser Tag, featured on the Holovis booth. The former saw visitor fully immersed in a multisensory, adrenaline fuelled VR adventure, as they lowered themselves through a
46 There was notable interest in secure cashless
creature infested cave system and battle for survival. AR Laser Tag, meanwhile, combines the thrill of the traditional game but takes it into a new dimension with immersion into the virtual world. Communications manager Emily Burrows
commented: “A fantastic show! We’re surprised how international EAG is. We’ve seen a lot of operators who are ready to take the leap into immersive and interactive entertainment in order to stay at the top.”
Access control and cashless Cashless payments solutions were also very muchin evidence, with more than a dozen exhibitors demonstrating the latest integrated products. With these systems reducing operating cost and generating big data to support marketing decisions, they were the subject of topical debate on stands and during seminar sessions.
payments app Yalp, developed by Game Payment Technology, an initiative between bacta and Polar Moments. On a packed stand, financial compliance director for Game Payment Technology John Rozek commented: “EAG International is a very busy and diverse show and it’s also great fun. “We’ve chosen the 2020 show for the official
launch of the YALP secure cashless payments app. The appetite for YALP has been immense, driven by the decline in use of cash. The product is comprehensive and robust and addresses many challenges that the pub and amusements markets are facing; it has brought about a new confidence,” he confirmed. On the Kwikpay stand, meanwhile, company
CEO and founder Neeraj Bhatia revealed: “It has been a really good show. Last year was our first time and we’ve had a lot of general discussions. This year operators have returned for more in-depth conversations and we’re receiving commitments.” Leading provider of automatic coin and bank note
processing systems Suzohapp showcased its new drop-in replacement E-PRL electronic reprogrammable lock at the show. The product enables remote authorisation and traceability. Sim Bielak, Suzohapp’s president of Global Gaming & Amusement, told Park World, “EAG 2020 provided a great opportunity to introduce our new UK director of sales, Tim Kennedy, to our customers. With over 30 years of industry experience he will make a great addition to our team.” EAG International, conveniently positioned at the
beginning of the year, is regarded by many as an indicator of industry confidence for the year to come. With one busy and buzzing attractions event already under our belts for 2020, business is looking good for the decade ahead.
EAG International 2021 will takeplace at ExCeL London from 12-14 January, 2021.
FEBRUARY 2020
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