PW-FEB20-01-24-Flying-Theatres.qxp_Feature 03/03/2020 16:42 Page 7
Flying Theatres
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Simtec HEXaFLITE 40
in operation in Rome On 18 May, Cinecittà World has opened its new attraction “Volarium – Il cinema volante”. The HEXaFLITE®40 (for 40 passengers) Flying Theatre attraction is its first system in Europe. Visitors will experience the world of Leonardo da Vinci on the occasion of his 500. anniversary of death.
film were very high and couldn’t be justified by most operators. This was also the case in the early days of motion simulation and 4D theatres, but as SimEx-Iwerks developed more cost-effective products, and produced a large catalogue of film titles, the market for our products and films grew exponentially.”
Current Trends From making the attraction increasingly scalable to introducing even better special effects, the Flying Theatre format is in a constant state of flux. According to Christian Martin, VP marketing at Triotech:
“The key development is the deployment of smaller flying theatres. This is a democratisation of the flying theatre experience, now one does not have to travel to a destination park to experience it. “Flying theatres were once the sole domain of major
destination parks. Now, there exists scalable solutions, such as CL Corp’s Birdy or Triotech’s The Flyer that are scalable. In other words, they can accommodate smaller spaces, or smaller capacity needs and fit lower budgets than the typical evergreen destination park mega-project.” MackMedia’s Linda Engelhardt agrees: “We currently
see a lot of demand for flying theatre attractions in a smaller form factor and at a more affordable price, but without compromising the experience itself. Therefore we have started to look at the attraction format in detail to find areas for improvement. She continues: “As an operator of two Flying Theatres
ourselves we know all of the challenges of daily operation in a large-scale theme park and we have used this know-how to rethink the Flying Theatre ride system from ground up.” Simworx CEO Terry Monkton says: “We created two
different Flying Theatres that each offer something unique. For these larger operators that want high throughput and a bigger scale attraction we have our 360 Flying theatre (in collaboration with Mondial) which consists of 60 seats, the unique element of this product is how guests can board from ground level on a platform away from the screen, then when the ride begins guests are rotated 180 degrees to reveal the dome screen. But for small operators we scaled down the product with our Mini Flying Theatre, without compromising on quality or thrill factor. With a smaller capacity, we still retained the ease of being able to board from ground level, eliminating any need for multi- level entrances. “Operators are beginning to see that this kind of ride is
something that they could accommodate as more and more operators are creating scalable versions of the attraction. We’ve seen more and more popping up in the past year across the world. Often we create custom content for these types of attractions but we’re now beginning to see library film content created for this type of dome screen format, also making the product more accessible in terms of licensing
FEBRUARY 2020 Volarium at Cinecitta World
costs for the client. We’ve had a lot of interest in our Mini Flying Theatre since we officially launched it at IAAPA Europe last year, especially now that we have installed one in Vietnam.” Making a similar point about the importance of offering
an affordable attraction without compromising on cost, Mike Frueh, senior vice president, licensing and distribution, SimExIworks says: “With our FlyRide flying theatres, we’ve brought down the product costs and we’re developing a flying film catalogue that will have 10+ titles within the next 24 months, with four films being released this year. We’re also producing "Dino Island: Frostbite” based on our successful Dino Island films, which have been the most widely distributed and highest grossing motion simulation films in the industry.” Stefan Rothaug of Brogent Technologies says: “A few
years ago flying theatres were seen as a trend. Now we all firmly believe that with Soarin’ nearing it’s 20th year of
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Volarium at Cinecitta World
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