PW-FEB20-45-46-Event-Review.qxp_Feature 02/03/2020 15:52 Page 45
Industry Event
UK-based trade show for the amusement park and visitor attractions industry EAG International welcomed in the new decade with a comprehensive and commercial event.
the show’s fresh new feel, which has been attributed to new exhibitors and an impressive product showing. Organiser Karen Cooke commented: “The level of energy at
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this year’s EAG International was almost palpable, with many exhibitors and visitors going out of their way to confirm to us that they had an enjoyable and productive show. “With a balance of new technology and the latest
releases of traditional favourites, I think it’s fair to say that the show can guarantee innovative products and business tools for every out-of-home leisure and entertainment business,” revealed Karen. Notable at this year’s EAG International was the high volume of new products present on the show floor. Among
the visitors were buyers from every aspect of out-of-home entertainment, from theme parks and zoos to FECs and cinemas. EAG International chairman Martin Burlin believes the
appetite to invest was widespread, commenting: “EAG 2020 had a great feel about it. The number of exhibitors, with whom I spoke, confirmed that they were very pleased with the
FEBRUARY 2020
xhibitors and attendees alike reported high levels of optimism and positivity on the show floor. According to organisers, many of those present commented on
quality of the visitors, who were placing orders. I also received a number of positive comments on the new branding.”
Games galore The market for Redemption games and systems has continued to see growth worldwide, fuelled by high quality plush and prize merchandise, fan-favourite licensed entertainment brands and technology must-haves. The Redemption boom was amply demonstrated at EAG with a wide array of imaginative new games, plus new takes on traditional carnival favourites. UK-based manufacturer Instance Automatics had a
particularly successful show, with sales executive James Sweeney stating himself very pleased with the footfall. “This is our largest show for new machine launches, with 13 debuting at EAG this year. We’ve had great
feedback from buyers and seen more European visitors at this year’s show,” revealed James. Whitehouse Leisure International once again had a
significant presence at the show. Managing director Phil Setter confirmed a busy three days on each of their three stands: “EAG International has always been a good show for us and this year was ahead of last year. We were kept extremely busy with quality customers for the entire duration. As expected, Trolls World Tour was very well received, and
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